Hutun Kirsimeti lokaci ne na shekara wanda yawancin kamfanoni ke fitowa daga ja, musamman waɗanda suka dace da fasaha tun na'urorin lantarki koyaushe sune cikakkiyar kyauta ga kusan kowa. Wannan shekarar ba ta kasance shekara mai kyau ga Apple ba dangane da tallace-tallace na babbar na'urar ta, iPhone, wanda ke wakiltar fiye da rabin kudaden shigar kamfanin a duk shekara. Dangane da bayanan Flurry, wannan Kirsimeti duk da kasancewa kamfanin da ya sami mafi yawan kunna kayan aiki, ƙarin shekara guda, wanda a zahiri yake wakiltar tallace-tallace, sun nuna mana yadda tallace-tallace na iPhone ke ci gaba da faɗuwa, damuwa saboda waɗannan bayanan suna magana ne akan Amurka Amurka, ƙasar da Apple yana da kasuwa mafi girma.
Dangane da waɗannan bayanan, kunna kayan Apple daga 19 ga 25 ga Disamba, lokaci mafi mahimmanci na Kirsimeti a Amurka, ya ragu daga 49,1% zuwa 44% a wannan shekarako kuma, wanda ke wakiltar raguwar kashi 5% idan aka kwatanta da na wannan lokacin na bara. A nata bangaren, Samsung ya samu kashi 21%, fiye da yadda aka samu a daidai wannan lokacin a bara. Sauran masana'antun suna raba ragowar rabon da muka sami Huawei, LG, Oppo, Amazon, Xiaomi da Motorola, tare da alkaluman da ke tsakanin 3 zuwa 2%.
Hakanan Flurry yana nuna mana bayanai game da fifikon mai amfani, wanda har yanzu zabi ga phablets. Yawan fatalwar da aka siyar a wannan Kirsimeti ya ƙaru da 10%, daga 27% a bara zuwa 37% a wannan shekara. Shekaru uku kawai da suka gabata, fifikon masu amfani ga na'urori masu girman allo waɗanda suka fi inci 5,5 ƙididdigar kashi 3% kawai na tallace-tallace. A bayyane yake cewa ƙaddamar da sababbin nau'ikan iPhone tare da babban allo ya sami damar haɓaka karɓar wannan nau'in wayar hannu tare da girman allon mai karimci.