Tunda Tim Cook ya mallaki Apple, kamfanin tushen Cupertino ya zama babban kamfani cewa duk lokacin da yake shiga sabbin kasuwanni, kasuwannin da a da ba za mu taɓa tunanin su ba da waɗanda ba su zuwa ba, kamar sabis ɗin bidiyo mai gudana wanda kamfanin ke aiki cikin ɗan fiye da shekara guda.
Fadada yawan ayyukan da take bayarwa, baya ga sanin yadda zai saba da kasuwar waya ta hanyar fadada girman fuskar tashoshi, ya baiwa kamfanin damar a shekarun baya zama mafi darajar kamfani a duniya, taken da ya riƙe a cikin shida da suka gabata kuma ya sake inganta shi.
A cewar kamfanin na Interbrand, Apple ya fi yawan kamfanonin duniya masu daraja a shekara ta shida a jere, sama da Google, Amazon, Microsoft da Coca-Cola. Adadin kamfanin Apple ya karu da kashi 15% idan aka kwatanta da na shekarar da ta gabata, daga dala biliyan 184.1 a shekarar 2017 zuwa dala biliyan 214.5 a wannan shekarar.
A matsayi na biyu, mun sami google da darajar dala biliyan 155, Amazon da dala biliyan 100, Microsoft da dala biliyan 92 da Coca Cola suka rufe manyan mutane 5 da darajar dala biliyan 66.
Apple da Google suna cikin matsayi na biyu kamar yadda suke a bara. Amazon, a nasa bangare, ya hau kan martaba daga matsayi na biyar zuwa na uku, kamfanin da ya haɓaka cikin shekara guda kawai da kashi 56%, yana jagorantar rarrabuwa tare da haɓaka mafi girma tun shekarar da ta gabata. Kamfani na biyu da ya samu ci gaba sosai a shekarar da ta gabata shine Netflix, tare da karin kashi 45%, sai Gucci mai kashi 30%, Saleforce.com da kashi 23% da kuma Louis Vuitton mai kashi 23%
A cikin jerin kamfanoni masu darajar 100 a duniya, mun sami, da sauransu, Samsung a matsayi na shida, Facebook a matsayi na 66, Netflix a matsayi na 92 da Spotify a matsayi XNUMX.
para ƙayyade ƙimar alama, Kamfanin nazari na Interbrand yayi la’akari da ayyukan kudi na kayayyaki da aiyukan, da rawar da alamar take takawa a wajen yanke shawara, karfin gasa na alamar, ikon ta na samar da aminci, da dorewar alamar. bukata da riba a nan gaba.