Apple bashi da mu da muke amfani dashi wajen rage farashin naurori. A cikin tsawon shekara ta rayuwa wacce suka zama sabon samfurin kamfanin don siyarwa, an gyara farashin. Farashin yana canzawa ne kawai lokacin da waɗanda daga Cupertino suka ƙaddamar da sabon samfurin iPhone wanda ya zo don maye gurbin samfurorin da kamfanin ya ƙaddamar a shekarar da ta gabata. Lokaci zuwa lokaci kuma bisa al'ada aiki ya tilasta shi, kamfanin na ɗan lokaci yayi amfani da wasu nau'ikan ragi ga na'urori don ƙarfafa siyarwar su, kodayake a wasu lokutan kuma yana ƙaruwa a cikinsu don ƙoƙarin ƙirƙirar sanannen bambanci tsakanin samfuran daban-daban .
Misali na hawan da muka same shi a ciki karuwar 29% a cikin iPhone 6 da 6s da na'urorin Indiya suka dandana, don kokarin bambance shi daga iPhone SE, wanda har zuwa yanzu ya sami farashi mai girma fiye da iPhone 6 mai iya aiki iri ɗaya. Hakanan ana iya ganin misalin faduwar farashin a Indiya inda a 'yan watannin da suka gabata aka saukar da farashin dukkan na'urori don zaburar da masu amfani. A bayyane yake cewa Apple yana yin gwaji sosai a Indiya da farashi kuma wannan ba alheri bane ga kowa, ba na Apple ko masu amfani dashi ba.
An sake samun faduwar farashin iphone a Japan, inda Apple ya ba da sanarwar rangwamen kashi 10% a kan dukkan nau'ikan iphone da ipad. Wannan shawarar ba ta girgiza girgizar kasar da ta girgiza kasar kwanakin baya ba amma saboda canjin kudin ne wanda a wannan yanayin, ke goyon bayan masu amfani, baƙon abu. Waɗanda ke daga Cupertino kuma suna sanar da cewa duk waɗancan masu amfani da suka sayi duk wani narkewarsu a cikin kwanaki 15 da suka gabata kafin canjin na iya neman a dawo musu da bambancin da sabon farashin.