An ɗan jima tun Apple ba ya amfani da takensa "Ka yi tunani daban". An ƙaddamar da shi tare da tallan talabijin na minti ɗaya a cikin 1997, lokacin da Apple ke ƙoƙarin shawo kan mutane su sayi Macintosh maimakon IBM PC, kuma ba a fara amfani da shi ba tun 2002. Lokaci na ƙarshe da Apple ya yi amfani da “Tunani Daban” kamar alamar kasuwanci ce don tallafawa iPod a cikin tallace-tallace.
Amma patent sashen na Apple ya lura cewa kamfanin ya faɗaɗa gabatarwar a matsayin alama ta Turai don rufe sabbin nau'ikan samfuran guda bakwai.
Apple ya sabunta haƙƙoƙin taken "Tunani daban" kuma ya faɗaɗa tagline sosai don sabbin kayan sa. Taken yanzu ya shafi Apple Watch (horology da chronometric kida; agogo), Apple Pay (ayyukan kudi); Fensil din Apple, iPad (komfutoci, stylus), wasanni, gudanar da kasuwanci, sabis na biyan kudi, sadarwa, watsa shirye-shirye, kiɗa, talabijin, sabis na ilimi da Siri (kiyaye kayan masarufi a fannin yare na asali, magana, yare, fitarwa da magana -maganawa).
Tare da Apple Kit a matsayin babban sabis a yau, yana da wahala a ga yadda kamfanin zai iya yin amfani da alamar alama a kwanakin nan, don haka yana yiwuwa kawai zama ma'auni na kariya don hana wasu yin shi (lamban kira da amfani da taken)kamar yadda wani muhimmin bangare ne na tarihin Apple.
Tallace-tallacen TV da aka watsa a 1997 Richard Dreyfuss da Steve Jobs ne suka rawaito shi, bayan sun ruwaito wani fasali na farko kafin su yanke hukuncin cewa "mummunan tunani ne."
Apple ya biya yabo ga magana ta hanyoyi daban-daban a cikin 'yan shekarun nan, na baya-bayan nan a ayyukan Swift.
Kuna iya ganin bidiyon da Steve Jobs ya rawaito a ƙasa: