Hakikanin abin gaskiya shine fasaha wacce kamfanoni da yawa kamar su Facebook, Microsoft da Google suke saka fata, don haka ba abin mamaki bane cewa daga ofisoshin Cupertino suna tsananin nazarin shiga wannan nau'in fasaha sosai yanzu kasancewar yanayin tattalin arzikin kamfanin yana tafiya daga ƙarfi zuwa ƙarfi. Apple babban kamfani ne a masana'antar kere-kere kuma babu wani abin da yake gabatarwa wanda ba a lura da shi ba, kodayake, shima Yana ɗaya daga cikin thean kalilan waɗanda har yanzu basu sanar da kowane irin bincike ko aikin da ya danganci gaskiyar ba. A halin yanzu, Facebook ya sayi misali kamfanin Oculus, mahaifiya ga Oculus Rift, a ƙalla ƙasa da dala biliyan biyu.
Kwanan nan Microsoft ma ya fitar da HoloLens ɗin sa, wani nau'in gaskiyar kama-da-wane ko kuma haɓakar fasahar gaskiya tare da damar da ba ta da iyaka. A zahiri, zamu iya cewa gaskiyar lamari shine nan gaba, kodayake watakila ma an tilasta shi, saboda ƙaramar aikace-aikacen da zamu iya samu a yau, saboda wannan dalili, Apple, wanda kamfani ne wanda baya son a bar shi a baya a cikin kowane nau'ikan aikace-aikacen, yana da matukar la'akari da ware wani kaso mai tsoka na kudadensa zuwa hakikanin abin kirki don aiki akan wannan fasahar.
Koyaya, zamu iya tunanin cewa har yanzu Apple yana da fuskoki da yawa a buɗe, kuma hakane. Fadada Apple Pay, zuwan iPad Pro da Apple Watch harma da sabis na yaɗa waƙa Apple Music, ya sa mu hango cewa Apple yana rungumar abubuwa da yawa amma yana ɗan latsawa. Koyaya, a cewar masu sharhi, waɗannan motsawar ta Apple za su sadaukar da kansu gaba daya don sayen kamfanonin da suka riga suka san bangaren, ba don fara bincike ba daga sassan su, domin hanzarta riskar waɗanda ke haɓaka wannan fasahar tsawon shekaru kuma su dogara da ƙwarewar ma'aikatansu. Mutanen gidan yanar gizo Barron Sun kasance sune waɗanda Apple ya san da waɗannan motsi.