Har ila yau dandalin Mark Zuckerberg ya ci gaba da kwafin gasar maimakon ƙaddamar da sabbin abubuwa na zamani. A wannan lokacin, injiniyoyin Facebook suna aiki a kan aikace-aikacen da ya dace da akwatunan saiti, kamar Apple TV, a cewar The Wall Street Journal. Facebook yana son bayar da wani sabon nau'in keɓaɓɓen abun ciki daga dandamalin bidiyo don ƙara wani tushen samun kuɗi. Ya kamata a tuna cewa Twitter ya yi aiki tare da Apple don ƙaddamar da aikace-aikace na Apple TV wanda aka tsara don watsa wasannin NFL tsakanin sauran nau'ikan abubuwan da ke ciki, don haka kuma ra'ayin Facebook shine a kwafa ɗan ƙaramin abokin hamayyarsa a kan hanyoyin sadarwar jama'a.
Majiyoyin da ba a san su ba wadanda ke aiki a kan wannan aikin sun tabbatar da cewa Facebook na son sanya kansa kai tsaye zuwa duniyar TV ta hanyar bayar da babban abun ciki, abubuwan da za a iya raba su kuma a duba su daga aikace-aikacen wayar hannu ko akwatunan saiti. Jaridar ta bayyana cewa Facebook yana da sha'awar watsa bidiyon sama da minti 10 a tsayi an kirkireshi musamman don hanyar sadarwar zamantakewa kuma wannan yana mai da hankali kan wasanni da shirye-shiryen talabijin.
Cibiyar sadarwar jama'a tana son samun gindin zama a lokacin da Amurkawa ke ciyarwa kowace rana kallon talabijin, awanni huɗu, suna ba da abubuwa daban-daban masu inganci.
A cikin 'yan shekarun nan, Apple yana saka hannun jari a cikin dandalin bidiyo, yana inganta gajerun bidiyo da kuma damar watsa shirye-shiryen bidiyo kai tsaye daga duk inda muke. Bayan waɗannan shekarun gwaninta, hanyar sadarwar jama'a a shirye take don ɗaukar babban tsalle wanda ya fara bayar da ingantaccen abun ciki na kansa ko wanda aka saya, ban da miƙa jadawalin yau da kullun. Ana iya sakin wannan aikace-aikacen a cikin wannan shekarar, saboda Facebook yana aiki da shi na ɗan gajeren watanni shida.
