Shekaru da yawa, tun lokacin da Steve Jobs kansa ya ɓace, ɗaya daga cikin fuskokin wakilin Apple shine na Jony Ive. Wannan kyakkyawan zanen ya jagoranci samfuran kamfanin kusan shekaru talatin., kuma muna magana ne game da Apple wanda ya saki iPod, iPhone, iPad, Apple Watch, MacBooks, iMacs, da AirPods.
Babu shakka yawancin nasarar waɗannan samfuran sun dogara ne da ƙirar su, kwafa da kwaikwayon ta kusan duk masana'antun zuwa mafi girma ko ƙarami. Wannan shine dalilin da ya sa sanarwar cewa zai bar Apple ya yi tasiri sosai a duniyar fasaha, tare da “annabawa” na yau da kullun waɗanda suka sake sanar da cikakken koma bayan kamfanin. Amma wannan bai kasance batun kwanaki ba, ko makonni, ko watanni. Ya kasance watsi na gestated na shekaru huɗu, kuma muna gaya muku bayanan da ke ƙasa.
Mahimmanci a yau Apple
Tunda Steve Jobs, hazikin da ya kirkiri Apple ya kuma cece shi daga fatarar kuɗi, ya mutu a cikin 2011, akwai da yawa da ke faɗin cewa Jony Ive ne ke da alhakin kyakkyawan abin da aka ƙaddamar da kayayyaki, yadda suka yi aiki da abin da zai zama ƙirar su. Aikinsa a cikin kamfanin ya wuce matsayinsa na mai zane, kuma majiyoyin kamfanin sun sanya shi a kan matakin da Tim Cook yake. dangane da yanke hukunci game da samfuran kamfanin.
Koyaya, a cikin 'yan shekarun nan da alama rawar Jony Ive ta kasance a bango. An fara shi duka tare da ƙaddamar da Apple Watch a cikin 2015, daga wannan lokacin Ive ya fara barin nauyi, bisa ga abin da ya gaya mana Bloomberg yana ambaton kafofin da ke kusa da kamfanin. Daga lura da aikin ɗaukacin ƙungiyar a kullum, Ive ya ci gaba da ziyartar ofis ɗin sa sau biyu a mako.
A 2015 duk an fara
A daidai wannan lokacin, a wata hira da The New Yorker, ya yarda da cewa "ya gaji sosai", yana mai tabbatar da cewa shekarar da ta gabaci kaddamar da Apple Watch ta kasance mafi rikitarwa tun lokacin da ta zo Apple. Bayan waɗannan kalmomin, mutane da yawa sun fara ba da tabbacin cewa rawar Ive a cikin kamfanin zai fara zama mara dacewa. Bayan 'yan watanni uku kawai, an nada Jony Ive "Babban Jami'in Tsara", ya bar aikin kulawa na rukunin kayan aikin kayan masarufi da kere-kere ga masu zartarwa biyu, Alan Dye da Richard Howarth. Shekaru biyu bayan haka Ive ya dawo don ɗaukar wani ɓangare na nauyin da ya bari.
Duk da haka na ci gaba ziyartar ofisoshin Cupertino kamar sau biyu a mako, kuma an gudanar da tarurruka da yawa a San Francisco don guje wa ƙaura daga gidansa zuwa Cupertino. Wani lokaci har ma suna haduwa a gidajen ma'aikatansu, otal-otal ko wasu kayan aiki, har ma da kafa ofishi a San Francisco don yin yawancin ayyukansu a Apple. Wannan "rabuwa" da nauyin da ke kansa a Apple ya sa shi ya rasa ƙaddamar da kowane samfurin kamfanin, abin da ba za a taɓa tsammani ba a wani zamanin.
Abu ne da ya dade yana faruwa. Kun kasance tare da Apple kimanin shekara 25, kuma ya kasance aiki mai matukar wahala a wannan lokacin, lokaci ya yi da kowa zai sauƙaƙe.
Kuma daga yanzu?
Da farko ba za a sami canji mai yawa a kamfanin ba, tunda matsayin Ive a cikin Apple a cikin 'yan shekarun nan bai zama mai dacewa ba, a cewar wata majiya ta kamfanin ta tabbatar Bloomberg. Amma rashin tabbas na ci gaba da haifar da shi a cikin wani abin da kamfanin ya kula da shi tun daga farkon sa kuma hakan koyaushe yana nuna shi: zane. Yanzu Jony na tafi Evans Hankey zai jagoranci rukuni na ƙirar kayan aiki. Hankey babbar jagora ce, amma ita ba mai zane ba ce, kuma shine dalilin da yasa ake haifar da shakku game da matsayin su a cikin kamfanin. Zai bayar da rahoto kai tsaye ga Jeff Williams, babban jami'in gudanar da kamfanin.
Abin da mutane da yawa ke tsoro shi ne cewa ba tare da shugaban "mai tsarawa ba" kuma tare da ƙungiyar ƙira a ƙarƙashin jagorancin mutane biyu "'yan kasuwa" ana iya sanya shinge ga kirkire-kirkire wanda bai kasance a da ba. Kafin, Jony Ive ya amsa kai tsaye ga Tim Cook, kuma a baya ya ba da amsa kai tsaye ga Steve Jobs. Abu ne gama gari ganin mutane biyun suna yawo a kusa da kayan kamfanin suna yanke shawara.
Sanin cewa wannan fitowar zai haifar da rashin tabbas game da makomar kamfanin da samfuransa na gaba, Tim Cook da kansa ya bayyana a jiya a cikin sanarwar da ya aikawa manema labarai cewa "Jony Ive zai ci gaba da aiki tare da Apple daga sabon sutudiyo."