A cikin kasuwancin kasuwanci akwai masu neman dama waɗanda suka san yadda zasu yi amfani da ingantaccen lokaci da wuri don su sami fa'idodi masu yawa ta hanyar wasu mutane. Entungiyoyin haƙƙin mallaka sune cikakken misalin abin da nake magana akan su, tunda waɗannan nau'ikan kamfanoni an sadaukar dasu don siyan kamfanoni tare da adadi mai yawa takaddun shaida da sunanka kuma hakan zai fito idan kamfanin a ƙarshe ya rufe ƙofofinsa.
A gefe guda, mun sami wasu kamfanoni waɗanda suke son yin amfani da jan hankalin wani abin da ya faru, sunan samfur ko mutum don saurin samun sanannun a cikin kasuwa. Misali mafi kusa, kuma mai alaƙa da Apple, ana samun sa ne a kamfanin kamfanin Italiya na tufafi waɗanda suka yi rajistar sunan "Steve Jobs" a matsayin alamar kasuwanci a 2012. A hankalce Kungiyar lauyoyi ta Apple ta hau kan su.
'Yan'uwan Vincenso da Giacomo Barbato, sun yi rajistar kalmar "Steve Jobs" azaman layin samfur, bayan tabbatar kamfanin na Cupertino ba shi da haƙƙin sa. A cewar 'yan uwan Barbao ga jaridar Repubblica Napoli:
Mun gudanar da binciken kasuwa kuma mun tabbatar da yadda Apple, daya daga cikin kamfanonin fasaha na duniya, bai taba yin rajistar sunan wanda ya kirkireshi a matsayin alama ba, don haka muka yanke shawarar yin hakan.
Shari’ar Apple game da wannan kamfanin Kotun mallakar fasaha ta Tarayyar Turai ta ƙi shi a cikin 2014, Amma har zuwa yanzu, lokacin da 'yan'uwan suka sami damar yin magana game da aikin, tun kwanakin baya ne lokacin da Apple a karshe ba shi da wata hanyar doka da za ta kauce wa yin kasuwanci ta amfani da sunan wanda ya kafa ta.
Da farko dai, Apple ya maka kamfanin kara saboda amfani da sunan Steve Jobs. Yayin da ya ga cewa wannan hanyar ba ta da wata mafita bayan Kotun Tarayyar Turai ta ƙi shi, sai ya hau kan duga-dugai saboda tambarin da aka yi amfani da shi, "J" wanda ke nuna cijewa a ɗaya gefensa, tambarin da a bayyane yake cewa ba ya keta ɗayan ƙirar kamfanin Amurka.