Apple Music ya zarce masu amfani da kudi miliyan 20

A ranar 30 ga Yuni, 2015, an ƙaddamar da sabis ɗin kiɗa mai gudana Apple Music bisa hukuma a ƙasashe da yawa kuma yanzu, bayan shekara ɗaya da rabi da wanzuwar, tuni ya wuce biyan kuɗi miliyan 20 Da kyau, ka tuna, sabis ɗin bashi da wani nau'in zaɓi na kyauta fiye da farkon watanni uku na gwaji don sababbin masu amfani.

Babu shakka hakan girma ne mai ban mamaki, ba wai kawai saboda saurin da aka samar da shi ba, amma kuma saboda yana fuskantar masu karfi da kuma karfafa masu fafatawa irin su Spotify, tare da mafi yawan masu amfani da su, ko kuma saboda yawan sukar da Apple Music ya samu dangane da tsarin ta . mai amfani, an zarge shi da rashin fahimta. Yanzu, Eddy Cue yayi magana game da nasarar Apple Music akan Talla, yana ba da kayyade mahimmanci ga keɓaɓɓu don haka ana sukar shi da wasu manyan alamun rikodin.

Apple Music: miliyan 20, kuma ana kirgawa

Apple ya fitar da sabbin alkaluma na aikin yaɗa wakokin da ke bayyana hakan Apple Music ya riga ya wuce layin biyan kuɗi miliyan 20 A cikin watanni 18 kawai, irin abin da dandamali ya samu tun lokacin da aka ƙaddamar da shi a ranar 30 ga Yuni, 2015. Don haka, ci gaba da alama ya kara sauri kuma, a kowane hali, yana gudana cikin yanayi mai ban sha'awa tun Music na Apple ya karu da kashi 15% cikin watanni uku da suka gabata, tun lokacin da kamfanin ya sanar da masu rajista miliyan 17 a farkon watan Satumba, yayin taron gabatar da iphone 7.

A gefe guda, kamfanin Cupertino ya nuna hakan Music na Apple da iTunes sun zama basa jituwa saboda kashi 60% na masu amfani da Apple Music basu sayi abun cikin kida akan iTunes ba cikin watanni 12 da suka gabata. Bugu da kari, "mafiya yawa sun kasance sabbin kwastomomi," in ji Mataimakin Shugaban Kamfanin Kayayyakin Intanet da Ayyuka Eddy Cue talla.

A yanzu haka, Ana samun Apple Music a cikin sama da kasashe dari, kuma fiye da rabin masu yin rajistar suna rayuwa a wajen Amurka, a kasuwanni kamar Kanada, China, Afirka ta Kudu, Japan, Russia, Brazil da India.

Cue ya ce "shekara guda kenan." “Mun yi farin ciki da ganin cewa za mu iya ɗaukar [sha'awar masu zane] mu kai su saman matsayi. Chance the Rapper, wanda muka sanya shi a kan Apple Music kawai, ya shiga saman 10 a kan allunan Billboard [bisa ra'ayoyin da ake watsawa kawai], kuma ban tuna yin hakan ba a baya. "

Keɓancewa za ta ci gaba "inda ya dace"

Kuma duk da umarnin shugaban kungiyar Universal Music Group, Lucian Grainge, yana kokarin hana sanya hanu na musamman ga duk wasu tambarin da ke cikin wannan kungiyar, Cue ya nuna hakan keɓancewar zai ci gaba a nan gaba "inda ya dace" saboda "Suna aiki da kyau ga duk wanda abin ya shafa, suna da kyau ga alamar [kamfanin rikodin], suna aiki ne don mai zane da mu." Duk da wadannan maganganun, babu wata cikakkiyar manufa a Apple game da waɗannan keɓantattun fitattun: "Gaskiya batun jefa abubuwa ne," in ji Cue. "Wani lokaci yana da ma'anar yin hakan."

Babban tasiri akan hip-hop

Daga Billboard sun nuna cewa a game da masu zane-zane na hip-hop, "Apple a bayyane yake jagora na aikin yawo kuma yana taimakawa tasirin rediyo na gargajiya." Ba wani abin mamaki bane kasancewar Dr. Dre da Jimmy Iovine a shugabancin, amma Cue ya kara da cewa Apple ya dade yana kokarin baiwa wannan nau'ikan hangen nesan, duk da cewa a al'adance kamfanin ya fi dacewa da jinsin. Rock, kamar yadda shari'ar tare da U2 ko Cue wanda aka fi so Bruce Springsteen. "A koyaushe muna tunanin cewa ba a bayyana hip-hop sosai a kan iTunes da kuma yawo ba, kuma mutane da yawa suna sauraron hip-hop fiye da kowane lokaci, don haka mun yi ayyuka da yawa a wannan yankin.

A takaice, duk da suka da ra'ayoyi daban-daban, Babu tabbaci cewa Apple Music yana wucewa tsammanin da yawancinmu muke da shi, kuma yana da babbar nasara duka dangane da masu amfani da tasiri a fagen kiɗan. Kuma yanzu tare da Dalibin Wakokin Apple fitar dashi zuwa ƙarin ƙasashe, tabbatar cewa yana ɗaukar wasu kyawawan adadin masu biyan kuɗi.