Apple Music Beats Spotify a cikin Abokin ciniki Gamsuwa

A cewar sabon binciken da JDPower ya gudanar. Kiɗa Apple ya sami Rima mafi girma don gamsar da Abokin ciniki gabaɗaya na Mostwararrun Kiɗa guda bakwai da suka fi Shahara na lokacin

An shirya nazarin ne bisa la’akari da duniyar mutane 4.482 da suka biya kuɗin rajistar kiɗa a cikin watanni shida da suka gabata. Wannan rahoton na JDPower yana auna mahimman wurare guda shida a cikin kowane sabis: aiwatarwa da aminci, sauƙin amfani, farashin sabis, abun ciki, sadarwa, da sabis na abokin ciniki.

Apple Music, "ɗayan mafi kyawun" sabis dangane da ƙunshiya, aiwatarwa da amfani

Dangane da ma'auni mai maki 1.000, Apple Music ya zama na daya da maki 834, sai Rhapsody da 826, Pandora mai 825, da Spotify mai 824. Matsakaicin kimantawa an kafa akan maki 822 cikin dubu.

Music Apple ta sami maki mafi tsayi a cikin rukuni uku, ma'ana ita ce 'ɗayan mafi kyau' don abun ciki, aiki da aminci, da sauƙin amfani. Sabis ɗin ya ci nasara huɗu daga cikin biyar "ikon kewaya" mai yiwuwa don tsadar sabis, sadarwa da sabis na abokan ciniki, suna samun ƙimar "mafi kyau fiye da yawancin."

Kwarewar masaniyar kiɗa mai gudana ta bayyana da yawancin girma, gami da biyan vs. free streaming, zaɓin na'urori da zaɓi na abun ciki, in ji Kirk Parsons, babban darakta kuma mai jagorantar fasahar, kafofin watsa labarai da sadarwa a JD Power. Mabudin nasara, kodayake, yawancin samfuran kiɗa suna ƙirƙirar ingantaccen yanayin ƙasa wanda ba zai iya tallafawa nau'ikan na'urori da yawa kawai ba, har ma yana sauƙaƙa ra'ayoyin zamantakewar masu sauraro da bin jerin waƙoƙi tare da wasu.

Ayyukan biyan kuɗi suna haifar da gamsuwa mafi girma

JD Power ya cimma wasu mahimman bayanai a cikin binciken sa, gami da a dangantaka kai tsaye tsakanin sabis ɗin gudana da aka biya da kuma gamsar da abokin ciniki mafi girma. Waɗannan manyan sabis ɗin sun sami fa'idar maki 19 a kan zaɓuɓɓukan freemium, musamman fitattu a cikin hanyoyin sadarwa da rukunin sabis na abokin ciniki.

Kari akan haka, ayyukan yawo wadanda ke tallafawa naurorin gefe kamar smartwatches, masu kula da aikin kai tsaye na gida, da hakikanin gaskiya, suma sun yi rijistar samun gamsuwa sosai da ayyukan da basa bayar da wadannan hanyoyin na sauraren kide-kide.

Wani bangare mai muhimmanci shi ne cewa keɓaɓɓen abun ciki na inganta ƙimar abokin ciniki. A cikin duka, kashi 74 cikin ɗari na mutanen da ke da keɓaɓɓun abubuwan cikin ayyukan da suka kulla sun bayyana cewa "tabbas" za su ba da shawarar hidimarsu, idan aka kwatanta da kashi 54 na mutanen da ba sa jin kida na musamman, kuma za su kuma ba da shawarar dandamali na gudana zuwa aboki.

Abubuwan zamantakewar jama'a ma suna haɓaka gamsuwa

Daga qarshe, JD Power ya gano hakan yanayin "zamantakewa" na kowane sabis shine abin da ya bayyana shine ke tafiyar da aikin. Mafi yawan kwastomomin sun cika "tsunduma sosai", rabawa kuma suna cin jerin sunayen sauran masu amfani. A kan wannan, masu sauraro marasa amfani (waɗanda ba su raba abubuwan su ko sauraren abubuwan sauran masu amfani) suna wakiltar mafi girman ɓangare na masana'antar watsa kiɗa tare da 44%, sannan masu sauraro waɗanda ke shiga cikakke tare da 29%, da waɗanda, kodayake ba sa raba kiɗa, suna sauraron abubuwan da sauran masu amfani ke raba, tare da 22%. A ƙarshe, kashi 5 ne kawai ke rabawa amma basa sauraren abun ciki daga wasu.

Google Play Music, a ƙarshen layi

A ƙasan teburin akwai TuneIn, Amazon Prime Music da Google Play Music, tare da rarrabuwa a cikin dukkan lamura uku tsakanin matsakaici da talaka dangane da abun ciki da sauƙin amfani.

A halin yanzu, Apple Music yana ci gaba da haɓaka kuma bisa ga sabon bayanan hukuma, ya riga ya sami biyan kuɗi miliyan 17 idan aka kwatanta da miliyan 30 na babban abokin hamayyarsa, Spotify, wanda zai iya zama yana gab da mallakar SoundCloud a matsayin juyin mulki wanda zai kawo ƙarin abun ciki da masu amfani.