Sabbin motsi a kujerun zartarwa na Apple. Kamfanin da Tim Cook ya jagoranta ya sanar a safiyar yau (a Amurka) cewa Jeff William zai zama sabon COO (Babban Jami’in Gudanarwa - Babban Jami'in Gudanarwa) na kamfanin, mukamin da ya kasance babu kowa tun lokacin da Babban Daraktan kamfanin na yanzu ya karbi jagorancin kamfanin na Apple a shekarar 2011. Williams ya zo Apple ne a 1998 kuma an nada shi Mataimakin Shugaban Ayyuka a shekaru 11 da suka gabata, a 2004. A yanzu haka yana kula da shirin Apple Watch.
Matsayin da aka ɗaga Williams zuwa matsayin COO ya fi dacewa formalize rawar cewa manajan ya riga ya kasance a cikin kamfanin fiye da komai, wani abu kamar abin da ya faru tare da haɓaka Jony Ive zuwa babban mai tsarawa (CDO). Dangane da Ive, wanda ya zama CDO na farko na kamfanin a duk tarihinsa, ana kuma ganin shi a matsayin kyauta don aikinsa a Apple kuma a wurinsa kuna iya tunanin cewa zai iya zama Shugaba lokacin da Tim Cook ya bar mukamin .
A gefe guda kuma, Babban Mataimakin Shugaban Kasuwanci, Phil Schiller zai karɓi App Store. A cewar Apple, Schiller zai mallaki kusan dukkan ayyukan da suka shafi masu ci gaba kuma wannan zai zama babban fifikon sa a kamfanin, ba tare da yin sakaci da tallan duniya ba, kasuwancin duniya, ilimi da kasuwancin kasuwanci. A cikin Cupertino suna so, a cikin wannan sabon matsayin, Schiller ya mai da hankali kan faɗaɗa tsarin halittun Apple a cikin na'urorinsa, gami da iPhone, iPad, Mac, Apple Watch da Apple TV.
Daga ganinta, daga cikin alƙawura biyu da Apple ya sanya a yau, sabon matsayin Phil Schiller shine wanda ke da aiki mafi wahala. Da tsarin halittu na apple Ya karu sosai a cikin recentan shekarun nan, wani abu da iPhone da kuma App Store ɗin sa suke da abin yi da yawa. Bugu da kari, 2015 ya ga wasu sabbin na'urori guda biyu sun shigo wannan yanayin halittar, agogo mai kaifin baki da akwatin saiti wanda ya sanya yawancin masu amfani da a kalla na'urar guda daya daga apple. Duk aikin da kake da shi, ina ganin zaka yi aiki daidai.