CIRP (Abokan Hulɗa da Abokan Hulɗa na Abokan Ciniki) sun binciko lambobin Spotify a cikin 2018, duka a cikin Amurka da sauran duniya. DA ya sanya mu cikin hangen nesa yadda Spotify ke yi game da gasarmusamman Apple Music.
A kan matakin duniya, Miliyan 75 na masu amfani da Spotify na miliyan 170 masu biyan kuɗi ne na musamman. Kusan kusan kashi 45% na masu amfani a duniya suna biyan sabis ɗin Spotify. A matakin Amurka, a cewar CIRP, zai zama 35% ne kawai.
A cewar Mike Levin, co-kafa CIRP, Shirye-shiryen Spotify shine ba da caji ko cajin kaɗan kaɗan da farko albarkacin amfani da sabis ɗin kyauta (tare da Spotify Premium tallace-tallace ko gwaji) kuma matsar da mai amfani zuwa tsarin ƙirar gaba. Amma wannan yana da takwaransa cewa shirin kowane wata ba tare da dorewa yana bawa mai amfani damar soke kowane lokaci kuma canza zuwa wani sabis ko Spotify Free. Wani abu wanda, a cikin bayanan Amurka, yana wakiltar 16% na masu amfani a kowane kwata.
Spotify baya yin komai kamar na sauran duniya. CIRP ya danganta wannan ga babbar gasa daga sabis ɗin gudana kiɗa akan buƙata a Amurka.., Amma gaskiyar ita ce, a zahiri, ayyukan guda ɗaya ne kamar yadda muke da su a Spain (Apple Music, Google / YouTube Music, Amazon Music, Tidal, da sauransu). Da alama ya fi saboda gaskiyar cewa Spotify ya isa Amurka da wuri., yayin da suke Turai sun kasance majagaba. Bugu da kari, Apple Music, ta kashi dari na masu amfani da iphone a Amurka, suna da galaba akan kasuwar Turai.
CIRP ya ambaci wasu bayanai masu ban sha'awa, kamar wannan, 55% na masu amfani da aka biya suna da rajistar mutum, 24% tsarin iyali, 12% asusun dalibi da 9% kwangilar shirin Hulu tare da Spotify.
Kodayake lambobin Spotify ba su da kyau, Gaskiya ne cewa kasuwar Amurka ba ta maraba da sabis ɗin ba kamar yadda muka yi a ɗaya gefen Atlantic..
