Mai yin agogon Switzerland, Swatch, da alama ya fahimci wahalar faɗa hannu-da-hannu da Apple Watch. Alamar ta Switzerland ta sanar da cewa za ta maida hankali kan kokarinta, dangane da agogo masu kyau, a kan samfura masu rahusa da aka yi da roba, kafin su nitse sosai cikin jeri masu tsada da tsada. Companyungiyoyin kamfanin Swatch sun haɗu da shahararrun shahararrun kallo uku a duniya: Omega, Longines da Tissot.
Swatch Bellamy ana siyar dashi tsakanin Euro tamanin zuwa ɗari. Wannan ba cikakkiyar smartwatch ba ce gabaɗaya, saboda agogo ne na yau da kullun wanda aka ɗora guntu na NFC don ba da damar amfani da shi a cikin biyan kuɗi a cikin shaguna. Kamfanin na Switzerland yana shirin ƙaddamar da wannan layin ƙananan wayoyin na zamani a Amurka, Brazil da Switzerland.
Hanyoyin Apple da Swatch sun kusanto, kuma ba cikin nutsuwa ba, a lokuta da dama saboda dabarun da kowane kamfani ya tsara a cikin agogo mai wayo. Ba tare da ci gaba da tafiya ba, ana daukar sa da wasa a cikin karyar kere-kere da kamfanin da Tim Cook ya jagoranta ya ki karban nau'ikan iWatch don wayon sa na zamani saboda Swatch. Kuma shine cewa mai kera agogo na Turai ya tsara kuma yayi rijistar duk abin da ya dace don sanya wayan sa a matsayin iSwatch, don haka nomenclature tare da farkon zabin Apple zai kasance mai rikitarwa. Wanene ya san wanene daga cikin kamfanonin biyu wannan zai cutar. Daga Swatch, an tabbatar da cewa niyyarsa ba ta "yin gogayya da Apple" a fagen agogo masu kyau ba. Suna jayayya cewa katafariyar katafariyar an sadaukar da ita ne ga kayayyakin fasaha da lantarki kuma ba bangaren da Swatch yake son kaiwa bane.