Shirkadda Cupertino ayaa hadda soo saartay daabacaaddeeda iyada oo ay la socdaan sawirradii ugu wanaagsanaa ee lagu qaaday iphone-ka adduunka. Shirkada Cupertino ayaa sharad ku gashay taxane ah 10 sawir oo laga soo xulay ololihiisii "Shot on iPhone" in hubaal aan ku dhamaan doonno inaan ku aragno boorarka, dukaamada Apple iyo internetka.
Shaki kuma jiro tayada sawirada la qaaday waa mid cajiib ah Mana aha oo kaliya sababta oo ah kamaradda iPhone aad ayey u fiican tahay, laakiin sidoo kale sababta oo ah adeegsadayaashu waa farshaxanno run ah, oo wax ku qabta waqtiga iyo goobta saxda ah. Xaaladdan oo kale, xeerbeegtida mas'uulka ka ah xulashada sawirrada ugu fiican waxay ka kooban tahay: Pete Souza, Austin Mann, Annet de Graaf, Luísa Dörr, Chen Man, Phil Schiller, Kaiann Drance, Brooks Kraft, Sebastien Marineau-Mes, Jon McCormack iyo Arem Duplessis.
Sida had iyo jeer, Apple waxay ka dhigtaa sawirrada la soo xulay inay heli karaan dhammaan isticmaaleyaasha dhammaantoodna waxaa laga heli karaa bogga shirkadda u gaarka ah. Xayawaanada, dhismayaasha ama milicsiga ayaa ka mid ah sawirada la doortay markan runtiina waxay tahay in natiijooyinka ay yihiin kuwo cajiib ah iyagoon arkin inta ka hartay sawiradii ay isticmaaleyaashu ugu direen Apple barnaamijkan "Shot on iPhone". Waxaan uga tagaynaa sawirka 10-ka sawir ee xeerbeegtida ay doorteen qaraarka buuxa si aad ugu raaxeysan karto iyaga:
Mareykanka, Belarus, Jarmalka, Israel ama Singapore ayaa ah waddamada ay ka doorteen sawirada runtiina dhammaantood waa weyn yihiin. Apple waxay gacmaheena gelineysaa kamarad dhab ah waana u baahanahay qof walba wuu sawirayaa waxyi inaan sawirro ka qaadno sida ugu wanaagsan kuwa aan ku arki karno kuwan «Shot on iPhone».