I-Apple, ngokutsho kwempapasho yaseJapan i-Macotakara, yehlise ixabiso le-iPhone SE entsha, kunye ne-iPhone 6, i-iPhone 6 Plus, i-iPhone 6s kunye ne-iPhone 6s Plus e-Japan nge-10%. Ayikokuqala oko I-Apple inciphisa ixabiso lezixhobo zayo kwamanye amazwe. Kwiiveki ezimbalwa ezidlulileyo, yehlisa ixabiso le-iPhone 5s, i-iPhone 6 kunye ne-iPhone 6s e-Indiya, ukuzama ukukhuthaza ukuthengiswa kweli lizwe. Kufuneka kuthathelwe ingqalelo ukuba eIndiya, amaxabiso angoku apho iApple ithengisa izixhobo zayo aphezulu kakhulu kuninzi lwabasebenzisi abanokuba nomdla wokufumana enye.
Ngaphambi kokuthengisa, i-iPhone SE entsha ene-16 GB yokugcina inokuthengwa nge-yen ye-52.800 (i-$ 483), kodwa emva kokunciphisa, i-iPhone SE entsha enomthamo ofanayo ifumaneka kwi-yen ye-47,800 (i-$ 437), nto leyo emele ukuncipha okuqikelelwayo kwe-50 yeedola. Ngalo lonke ixesha i-Apple yenza ukuhla kwexabiso kwizixhobo ezithengisayo kwilizwe, yi-10%, ngoko ke ukuncitshiswa okukhulu kuya kufumaneka kwizixhobo ezikhoyo ngoku ezinexabiso eliphezulu, njenge-iPhone 6s Plus 128 GB, ephuma I-122.800 yen (i-$ 1.513) ukuya kwi-yen ye-113.800 (i-$ 1.402), emele ukucuthwa kwe-111 yeedola.
Njengoko kusenzeka ngokuthengwa kweevenkile eziphathekayo, inkampani iya kubuyisela umahluko emva kokufaka isaphulelo kubo bonke abo basebenzisi abathe kwiintsuku ezili-14 ezidlulileyo bathenge naziphi na izixhobo ezifumene isaphulelo se-10% esiqale ukusebenza namhlanje.
I-Apple ayikhange ichaze isizathu sokuncitshiswa kwexabiso lezixhobo ezithengisayo ngoku eJapan, kodwa inokukhuthazwa uhlengahlengiso kutshintsho lwemali. I-Apple isungule ngokuchanekileyo iphulo elitsha ukuze bonke abo basebenzisi bafuna ukufaka isandla ngemali kwinyikima e-Ecuador naseJapan banokwenza oko nge-iTunes kunye ne-App Store.