Ngokwenyani ukusukela ekuqaleni konyaka, bekukho amarhe amaninzi esiye sawapapasha ngokunxulumene nenkonzo yevidiyo esasazwayo abafana beCupertino abaceba ukuyibonisa kungekudala okanye kamva. Kwiiveki ezimbalwa ezidlulileyo, uApple ubhengeze umsitho omtsha, umsitho ophantse ubekho, Iya kuba ngumboniso wenkonzo yakho yevidiyo eshukumayo.
Okwangoku, ngokweNew York Times, I-Apple sele igqibile ukufota ubuncinci i-5 kuthotho lwantlandlolo, uthotho oluya kuba ngumtsalane ophambili weqonga elizayo elingazukubakho kuphela kuthotho lwayo, kodwa liza kusebenzisa umxholo womntu wesithathu onje ngeHulu, FX, HBO ... kodwa hayi ngeNetflix, njengoko iqinisekisiwe yintloko yayo .
IGosa eliLawulayo eliyiNetflix uReed Hastings ukuqinisekisile oko akananjongo zokuba yinxalenye yenkonzo yevidiyo esasazayo I-Apple iceba ukwazisa kwiveki ezayo. Kule nto, kongezwa ukuba abahlalutyi babonakala bengacacanga malunga nezicwangciso iApple enazo ngale nkonzo intsha.
I-Hastings ibanga ukuba i-Apple yinkampani enkulu kodwa qbafuna ukuqhubeka nokulawula umxholo wabo ngokusebenzisa iapp kwaye ungaxhomekeki okanye ufikelele kwizivumelwano neApple ukukhuthaza iintlobo ezithile zomxholo ngokusetyenziswa kweTV, usetyenziso olunokuthi inkonzo yeApple VOD ifikeleleke.
NgokukaGoldman Sachs, kwimeko elungileyo, ekuqaleni le nkonzo iya kuba nenani elincinci kakhulu lababhalisi. Kwimeko yokufumana ababhalisile be-2o yezigidi, ngentlawulo yenyanga yeedola ezili-15, umvuzo wenkampani uya kunyusa kuphela i-1%.
Injongo ka-Apple kukuqhubeka nokunxibelelanisa iinkonzo ezinikezela kubasebenzisi abathembayo inkampani, kodwa yonke into ibonakala ngathi, ngokutsho kwabahlalutyi, ukuba ifuthe lokugqibela kwiziphumo zika-Apple ayizukuchaphazeleka, kunye nokuqaliswa kwenkonzo yevidiyo yokuhambisa, ubuncinci kwiminyaka embalwa yokuqala.