I-Spotify yinkokeli kumculo osasazayo, njengoko unjalo. Kukho iindlela ezinomdla ezinje ngeApple Music kunye nezinto ezahlukeneyo ezifumaneka nakumaAmazon kubathengi bayo. Nangona kunjalo, akukho nanye inikezela ngeendlela ezininzi kunye nokuhambelana njengeSpotify, kwaye kukho umlenze wayo we-angular, kwiSpotify Qhagamshela nakwinkqubo yeplatform. Mhlawumbi yiyo loo nto kungekho ntsholongwane ikwazileyo ukwenza i-Spotify eqhubeka nokukhula, inkampani ifikelele kumanqaku ezigidi ezili-150 zabasebenzisi abahlawulayo kutsha nje.Ngaba oku kuyayenza ibe luncedo kube kanye? Kungenxa yokuba ngokumangalisayo, ngaphandle koku, ifemi ayifumani ziphumo zibalulekileyo.
Oku kukhula kweSpotify ngama-31% ukuba sikuthelekisa nonyaka ophelileyo, yiyo loo nto inzuzo inyuka ngama-22%, konke kungqamana nokulindelwe ngabahlalutyi esele beyibekile kwinkonzo yokusasaza umculo eyaziwayo. Oku kungaphezulu kokuphindwe kabini kubabhalisi abahlawulayo njengeApple Music, okwangoku emalunga nezigidi ezingama-60. Into engacacanga kukuba intsholongwane iya kulichaphazela njani ikamva leSpotify, ithathela ingqalelo ukuba enye yeempawu eziphambili ezithanda ukuhlawulwa kwale nkonzo kukukwazi ukumamela umculo ngaphandle kweintanethi. Nangona kunjalo, ndikufumanisa kunzima ukukholelwa ukuba inyanga evaliweyo yanele ukucima umrhumo, ngakumbi kuba maninzi amaxabiso ongezelelweyo.
Nokuba kunjani, ndiyaqonda ukuba abo barhoxisile ukubhalisa kwabo ngenxa yezi zizathu baya kubuya zakuba iingcango zesitalato "zivuliwe". Yiba njalo, I-Spotify iyaqhubeka nokukhula ngexesha apho umculo wedijithali wenza ngakumbi nangakumbi, ngakumbi ngenxa yokuba ezinye iindlela ezinje ngeYouTube zibonelela ngesixa esikhulu sezentengiso esiqala ukwenza ukusetyenziswa kwesicelo kunganyamezeleki ukumamela umculo nasekhaya.
