I-Facebook ibonakaliswe kwiminyaka yakutshanje ngokukopa yonke into eyithandayo ngendlela engenazintloni kwaye ngaphandle kokucheba iinwele. Kubonakala ngathi ukwala kwabanini beSnapchat iminyaka eliqela ukuba ifunyenwe nguFacebook akuzange kuhlale kakuhle noMark Zuckerberg kwaye ubeke yonke imizamo yakhe ekuzameni ukuntywila kuleqonga lokuthumela imiyalezo. Okwangoku kubonakala ngathi kuyaphumelela, okoko ukumiliselwa kwamabali e-Instagram akhutshelwe ngokusuka kwi-Snapchat kuvumele abasebenzisi ukuba bachithe ixesha elininzi kwisicelo, ukuze abathengisi babonise umdla ngakumbi ukusebenzela intengiso yakho kweli qonga, ethi yona ivelise ingeniso ethe kratya kwinkampani yaseZuckerberg.
Kwasekuqaleni kwehlobo, i-Instagram ibanga ukuba iindaba ezintsha ze-Instagram zazisetyenziswa ngabasebenzisi abangaphezulu kwezigidi ezingama-250. Ngoku ubanga ukuba la mabali afezekisile ukuba ixesha elichithwa ngabasebenzisi besebenzisa isicelo lenyukile kakhulu. Ngokwenkampani, abantu abancinci abangaphantsi kweminyaka engama-25 ubudala bachitha i-avareji yemizuzu engama-32 ngosuku besebenzisa usetyenziso, ngelixa lAbo bangaphezulu kweminyaka engama-25 ubudala bandise ixesha lokusebenzisa ukuya kwimizuzu engama-24.
Inkampani ayibonisanga datha yokusetyenziswa kunyaka ophelileyo, ke kufuneka sikholelwe ukuba ikopi ecacileyo ye-Snapchat iyenze kakuhle inkampani. Ngolu lwazi, kubonakala ngathi uMark Zuckerberg ufuna ukubonisa ngokungathandabuzekiyo phambi kukaSnapchat, oyena mntu uphulukene kakhulu noku. Ukuzama ukumisa ukukopa okukhulu kwemisebenzi, uSpapchat uqeshe umphuhlisi ojolise ekukhuseleni usetyenziso lwayo.Ke obo bunjineli bobuchwephesha abunakusetyenziselwa ukujonga ukuba isebenza njani kwaye uyikope, inkqubo esetyenziswe ngu-Apple ngalo lonke ixesha ikope kwi-Snapchat.