Ndiva oko ukusukela ngo-2012 oko I-Apple ngumbhobho oza kuqhuma kungekudala, kuba akukho mntu uzithandayo iimveliso zawo. Kufana nemantra "yomlamu" ibar ephindaphindwayo emva kwebar, kwaye yile yokuba njengoko sonke sisazi, imveliso yam kuyo nayiphi na enye inkampani yenza okufanayo kodwa ibiza kakhulu (bamba isigqebelo). Yiba njalo, Ikota enye yezemali ifikile, kwaye ngendlela efanayo njengesiqhelo, amanani enkampani yaseCupertino aseta nje irekhodi. Makhe sijonge iindaba zakutshanje ezivela kwi-Q3 ka-Apple.
Kakhulu kangangokuba unyaka apho abahlalutyi bathi bambalwa abathengisayo, ukuba i-iPhone X entsha ayikhange ibambe kuluntu, kwaye xa izikhalazo malunga nengxaki yokuncitshiswa kwebhetri beziza kuyonakalisa inkampani, oku kuye iziphumo: $ 53.300 yezigidigidi kwingeniso, emele eyona ikota yesithathu yezemali kwimbali ka-Apple, Ukukhula kwe-17% ukuba siyithelekisa nenqaku elifanayo kodwa kunyaka ophelileyo. Ngamafutshane, inzuzo efunyenwe yinkampani yeCupertino kule kota yi- $ 11.500 yezigidigidi.
Ngokwenxalenye yayo, iApple ithengise i-iPhone ye-41,3 yezigidi, ngaphandle kokunika amanani ngqo, UTim Cook ubonakalisa ukuba i-iPhone X yeyona ithengiswe kakhulu, emele ukukhula kancinci kwe-0,3 xa kuthelekiswa nonyaka ophelileyo, ngendlela efanayo ne-iPad esele ikhulile inikwe amaxabiso afanelekileyo kunye nomgaqo-nkqubo wemveliso omiliselwe yi-Apple, iya kwiiyunithi ezili-11,55 yezigidi, ukukhula kweeyunithi eziyi-0,13 yezigidi. I-Mac ithatha okona kubi kakhulu ngokuhla okubalulekileyo ukusuka kwiiyunithi ezizizigidi ezingama-4,29 ngo-2017 ukuya kwizigidi ezingama-3,72 kulo nyaka. Yiyo le ndlela iNkampani yeCupertino eqhubeka nokukhula ngayo, kwaye nangona kubonakala ukuba i-iPhone yeyona mveliso ibalaseleyo, kunye nokukhula okukhulu kweemveliso zenkonzo ezinje ngeApple Music, ekhula ngama-50% xa kuthelekiswa nonyaka ophelileyo, eza kukhokelela Intengiso eUnited States of America.