Izolo kubanjwe inkomfa apho iApple ibhengeze iziphumo zezemali zekota yokuqala yonyaka, ethe yabonakala ingcono kunokuba bekulindelwe ngokubanzi. Kuyinyani ukuba xa sisenza ukubalwa konyaka siyakubona oko Kuthengiswe ii-iPhones ezimbalwa kunonyaka ophelileyo (215 vs. 231 yezigidi zeeyunithi) kwaye ukuthengiswa kwee-iPads kuyaqhubeka ukwehla nokuba yeyiphi na imakethi kwintengiso (13M vs. 16 yezigidi kunyaka ophelileyo), kodwa oko akuyeki ukubeka inkampani yaseCalifornia kwindawo enomdla. Ingeniso evela kwiinkonzo (Apple Music, App Store, iTunes, ...) iyaqhubeka nokukhula kwaye ikwazile ukugcina ukuthengiswa kweMac.
Nangona kunjalo, ophambili ophambili kuyo yonke le yi-iPhone. Izolo into ebisele ibonakele okoko kwasungulwa iimodeli ezintsha ngoSeptemba kwaqinisekiswa: i-iPhone 7 Plus iyeyona modeli ibalaseleyo "Ngaphezulu" ukuza kuthi ga ngoku ngokwemiqathango yokuthengisa. Ngokuka-Cook ngokwakhe, abalindelanga nolwamkelo olukhulu lwalo kwasekuqaleni, oluchaphazele imveliso yeemveliso.
Ngokwenyani, njengoko uninzi lubonakalisile ukusukela ekunikezelweni kwayo, ikhamera ephindwe kabini yale modeli sisizathu ngokwawo sokukhetha i-iPhone 7 Plus endaweni yemodeli ye-4,7-intshi. Ngaba i-iPhone yokuqala yokubonelela ngokutsiba okukhulu xa kuziwa ekuthatheni iifoto Ukujongana nomsebenzisi ophakathi, into ekubonakala ukuba abathengi bayixabise kakhulu xa bekhetha le modeli.
Omnye weyona miqobo iphambili efunyanwa ngabasebenzisi xa bekhetha enye okanye enye, iyaqhubeka nokuba yimilinganiselo, into engancediyo zizakhelo ezijikeleze ikhusi le-iPhone, ngakumbi eyaziwayo kwimodeli ye-Plus. Kulo nyaka kulindeleke ukuba iApple inciphise ubungakanani emaphethelweni, ukongeza isikrini ngakumbi okanye ukunciphisa ubungakanani besixhobo ngokubanzi. Mhlawumbi emva koko imodeli yokudibanisa iya kuhamba ngokuqinisekileyo isiya kwi-hegemony.
Ndine-iPhone 7 kunye ne-7 kunye nekhamera iyafana, ekuphela kwento edityanisiweyo kukusondeza (ngaphandle komgangatho ongcono) kunye nemowudi yemifanekiso ebonisa ukuthanda kwam iifoto eziqhelekileyo ezibonakala zingcono. Ke ilensi ephambili ine-hardware efanayo.
Ubungakanani be-monster yokudibanisa kwenza abaninzi badimazeke xa kufikwa ekuthengeni