U-Apple ubebandakanyeka kuthotho lwamahemuhemu alubekayo, ejongene nale 2017 isandula ukukhutshwa, ekuthengeni ifilimu kunye nezitudiyo zikamabonwakude eHollywood. Eli nyathelo liza kuphendula kwiminqweno yenkampani ekhokelwa nguTim Cook yokubonelela abasebenzisi bayo ngenkonzo yokumamela phantsi kobhaliso. Le drive ayisiyiyo okokuqala ukuba ibone ukukhanya. Inkampani esekwe kwiCupertino ibizama ukufumana intloko yayo kule marike iminyaka emininzi ngoku, kodwa iimfuno zezinye iimveliso zeApple zarhoxisa iinzame zangaphambili. Ngoku, kubonakala ngathi uTim Cook uzimisele ukunika ukukhanya okuluhlaza okokugqibela kwiprojekthi, okuthetha ukuba kubaluleke kakhulu.
Kule meko, umseki weMega, uKim Dotcom, uphinde wazama ukwenza uqikelelo malunga nentshukumo ye-Apple. Ngeli thuba, uqinisekisile (kwaye wagxininisa malunga nayo) ukuba inkampani yaseManzanita izakuthatha ezinye i studio zaseHollywood ezaziwayo kulo nyaka ka-2017. Ngokwale ngxelo, ukuba isikhundla sika-Apple ngokubhekisele kubanikezeli bemixholo ibeyinkanyamba emnandi kakhulu akufuneki ize isimanga kuye nabani na.
Ngapha koko, kutshanje sifunde ukuba iApple ibiphanda ukubanakho kokubonelela ngomxholo wababukeli kubasebenzisi bayo ekhaya, kwanaxa ifilimu ekuthethwa ngayo isaboniswa kwiindawo zemiboniso. Oku kunakho ukutshintsha indlela iifilimu ezifikelela ngayo kubaphulaphuli, kwaye ukuthenga istudiyo akunakuba sengqiqweni kwixesha elifutshane, kodwa kusenokwenzeka ukuba kuthetha ukuba ukunika iApple indawo kuyo nayiphi na ingxoxo malunga nale micimbi.
Nangona kunjalo, ngaphandle komtsalane wombono, kunyanzelekile ukuba, ubuncinci, ungathandabuzeki malunga nomthombo wolwazi. UKim Dotcom akanako oko kuthiwa kukuthembeka ... ngokupheleleyo, ngenxa yobomi abukhokelayo kunye nembali yakhe yokungavumelani nobulungisa. Nokuba ukwimeko yokwazi ukuba ngaba iApple ijonge ukuthenga isitudiyo semovie, asinakuqiniseka, kodwa ithiyori iya kuba sengqiqweni kwaye iyakuphendula indlela yangoku yeApple kwamanye amacandelo ebekade egqibe kwelokuba Ngena.
Ixesha liza kuxela ukuba uKim Dotcom wayenyanisile na kumabango akhe, kodwa okwangoku, sihlala sithandabuza. Ukuthenga istudiyo se-movie ayisiyonto ilula kwaye ukuthenga ikhathalogu efanelekileyo yokutshatisa iApple kunzima ngakumbi. Ukongeza, iprojekthi ye-Apple iya kudibana nezithintelo ezininzi. Enye yezona zinto zibalulekileyo iya kuba lukhuphiswano oluza kufumana i-Apple kwimarike. Iinkonzo ezininzi zezo namhlanje zibonelela ngesiqulatho esihlawulelweyo sesandi kubasebenzisi beenkonzo phantsi kobhaliso. INetflix, iHBO, iAmazon Prime Video yeminye yemizekelo yentengiso eqhubeka ukutsala umdla kwiinkampani ezintsha ezizama ukutshintsha imodeli yenkonzo. Nangona kunjalo, ukhuphiswano aluyonto yokoyikisa kwikomkhulu iApple inayo eCupertino. Xa babesungula inkonzo ye-Apple Music, okhuphisana nabo ekudala bekho abanjengoSpotify okanye ukukhutshwa okutsha okufumene impumelelo enkulu njengoTidal bebesele bekho kwintengiso. U-Apple akazange amamele nabani na kwaye azenzele eyakhe indlela, eyakhokelela ukuba ihlale i-Apple Music kubaphulaphuli kwaye ifumane isiqwenga sepayi yomculo.
Kwintengiso ye-audiovisual, i-asethi enkulu i-Apple enomdla wokuyidlala isasaza kuyo umchachazo izihloko zefilimu ezisesezethiyetha. Iziphumo zeli nyathelo zinokutshintsha ngokupheleleyo imeko-bume yokuviwayo kunye nenkqubo elandelwa ziiteyiphu xa zikhutshwa. Njengokuba uthotho lukamabonakude luba nokubaluleka ngokuthelekiswa nemiboniso bhanyabhanya, ii-premieres zinokuqhubeka zisenziwa kumaqonga kamabonwakude. umchachazo endaweni yeendawo zemiboniso bhanyabhanya.
Kunyaka siza kubona ukuba ayelunge kangakanani amazwi kaKim Dotcom.