Itreyila yamaxwebhu alandelayo phakathi kwabaninzi ngobomi be-CEO ye-Apple uSteve Jobs sele ikhutshiwe kutshanje. Ifilimu ebhaliweyo ibizwa ngokuba yi "Steve Jobs: The Man Machine", apho u-Oscar Alex Gibney esebenzisana khona, kwaye egxekwa kabukhali ngabanye nangabanye ngenxa yombono othile awunikezelayo ngo Steve Jobs, embonisa njengomntu ubuncinci obukrwada nobukhethekileyo. Ngokufanelekileyo le vidiyo ibhaliweyo ijolise ekuboniseni icala elimnyama likaSteve Jobs.
UGibney sele ephumelele u-Oscar ngo-2007 ngefilimu yakhe ethi "Taxi to the Dark Side" kwaye kutshanje ufumene uphononongo olukhulu malunga ne-documentary yakhe yenethiwekhi ye-HBO yase-US ebizwa ngokuba yi "Going Clear". Ifilimu izakubetha kwimidlalo yeqonga e-United States ngo-Okthobha u-9, nangona kunjalo sele ibonakele okokuqala eMzantsi ngumnyhadala weFilimu wase Mzantsi-ntshona., apho emva kokuyibona, uEddy Cue wayecaphukile, wathi kuTwitter "inika umbono ongachanekanga kunye nothile wokuba ngubani uSteve Jobs," ebonisa ukuba ifilimu ayiyonyani ngokupheleleyo malunga nokuba ngubani uSteve Jobs.
Ifilimu ebhaliweyo yemizuzu engama-120 iye yathathwa njengovavanyo kwakhona lokuba ngubani uSteve Jobs oya kothusa abaninzi. Kwakusekuqaleni kwenyanga apho i-trailer yefilimu eya kubonisa elona cala likrakra nelichukumisayo lobomi bukaSteve Jobs. Ngaphandle kwamathandabuzo, nangona inokuba yinto engathandekiyo kwabaninzi, kuyinyani ukuba uninzi lwethu luyazi kuphela ngoSteve into abasixelele yona kwaye ayisiyonto ingako, enyanisweni, kwiimeko ezininzi banikezela ngombono omkhulu Imisebenzi, emhlala embonisa njenge icon.
Abathandi beApple abazukukhetha ngaphandle kokuya kwimidlalo yeqonga ukuze babone ukuba "nguSteve Jobs: Umatshini oMatshini" usixelele ntoni, ukubona ukuba uza kusinika ntoni ngobomi bomntu obaluleke kangaka kwimbali kaApple nakwihlabathi yetekhnoloji ngokubanzi.