Amarhe malunga nokusasazwa kweenkonzo zikamabonwakude zika-Apple aphelile, ngokuqinisekileyo ezinye iinkampani zikhokela kolu hlobo lweshishini, njenge-Hulu, eqinisekisile ukuba inkonzo yayo ye-TV isasazekile. UGoogle ngekhe abekho, ojoyina onke la maqela, uhlala efihla ngasemva kwayo nayiphi na inkampani yakhe yesathelayithi. Kule meko kuya kwi-YouTube, ukusuka apho ngokweengxelo ezithile ezivuzayo, bazimisele ukusasaza umabonakude ngokusasaza phantsi kobhaliso oluhlawulelweyo.
Ukuvuza kupapashwe ngu Bloomberg, Esi sixhobo sinikwe ngokukodwa ukufumana ulwazi ekungekho mntu waziyo ukuba luvelaphi kodwa oluya kuthi luphele luchanekile kwinqanaba elikhulu. Iinkonzo zikamabonakude ezifunwa nguYouTube ziya kwaziwa ngokuba yi "Unplugged" kwaye babeka phambili bonke abaphuhlisi beprojekthi, ngenjongo yokuyazisa ngokuqinisekileyo ngo-2017. Ngoku, iYouTube (Google - Alphabet) Ungadibana ne-CBS, NBC, FOX kunye neenkampani ezibaluleke kakhulu ekumviweni ngenjongo yokuphucula umgangatho wento abayinikelayo.
Asazi ukuba uGoogle uza kuxhamla kangakanani kwesi sivumelwano sitsha, nangona kunjalo, sisalinde uTim Cook ukuba athethe into malunga nokusasazwa kweenkonzo zikamabonwakude zika-Apple, njengoko besenzile nge-Apple TV, apho iziphumo zingakhange zigeze, zilawule ukwenza inkonzo yomculo kwi-Intanethi ye-Apple ibe yeyesibini esetyenzisiweyo kwaye enenzuzo enkulu kwihlabathi. Ayizothusa into yokuba xa kusungulwa umhlaba kumabonakude, IApple iphela ifumana iziphumo ezifanayo, nangona kunjalo, zininzi kakhulu iindawo ezivulekileyo ngoku eCupertino, sifumana iApple Pay ekwandiseni ngokupheleleyo, ukukhula kwe-iPhone 7, ukulungiswa okukhulu kweApple Music nokunye okuninzi, kwaye sele siyazi intetho , ngubani ogqume kakhulu, uyakhama kancinci.