Eyona nto ixabisekileyo, eyona nto ixatyisiweyo, eyona CEO, umfanekiso ogqwesileyo, eyona mali inkulu kwimarike, ithandwa kakhulu... Ukusuka eUnited States sihlala sifumana uluhlu lwamanqanaba, amanye awo abetha kakhulu, njengabona bathandwa kakhulu, endiya kuyenza. thetha ngayo kule minyaka imbalwa izayo, iintsuku, kuba Kukwakho nokuhlelwa kweenkampani ezixatyiswa kakhulu ngabasebenzisi.
Ngokwe-analytics firm Brand Finance, IAmazon igqithile kuGoogle kunye neApple njengolona phawu luxabisekileyo eUnited States. I-Apple iyaqhubeka omnye unyaka kwindawo yesibini, ngoko ke eyona nto ichaphazelekayo yi-Amazon ibe yingxilimbela yokukhangela uGoogle. Njengesiqhelo kolu hlobo lokuhlela, i-7 kwiinkampani eziphezulu ze-10 ziinkampani zeteknoloji.
Ngokwale nkampani yokubonisana, zombini iAmazon kunye neApple ziye zafumana ukukhula okubonakalayo kwiinyanga zamva nje, kodwa iAmazon iphezulu. Ixabiso le-brand ye-Amazon likhule nge-42% ukuya kwi-150.800 yeebhiliyoni zeedola, ngelixa ixabiso le-brand ye-Apple liye landa nge-37% ukuya kwi-146.300 yeebhiliyoni zeedola. Ukukhula kweGoogle kube yi-10% kuphela (i-120.900 yeebhiliyoni zeedola), yiyo loo nto inkampani uwile kwindawo yokuqala.
Ezona nkampani zilishumi zibaluleke kakhulu eUnited States, ngokwendawo yazo kuhlelo:
- Amazon
- iapile
- Uphando
- AT & T
- Microsoft
- Verizon
- WalMart
- Wells Fargo
- Chase
Imethodology ye-Brand Finance esetyenziswayo ukwenza olu luhlu lubenzima ngakumbi kwaye alucacanga. I-Brand Finance ibala amaxabiso ebhrendi kusetyenziswa indlela yoNcedo lweRoyalty, indlela yokuxabisa ibrendi ehlangabezana nemigangatho yoshishino ebekwe kwi-ISO 10668, ngoko ke. kufuneka yamkelwe lushishino ewe okanye ewe, nokuba yindlela yesikhokelo yokwazi ukuba yeyiphi eyona nkampani ixabisekileyo emhlabeni.
