Kwiiveki ezimbalwa ezidlulileyo, u-Kanye West owayephikisana wavuka ephefumlelwe kwaye waqala ukupapasha uthotho lweetweets ecela uApple ukuba ayeke ubuvuvu kwaye athenge iqonga lomculo lokusasaza iTidal kwangoko. Kwiinyanga ezingaphambili, kwapapashwa amahemuhemu malunga nomdla onokwenzeka we-Apple wokufumana le nkonzo, amahemuhemu afikile kwaye ahamba ukusukela ekuqaleni konyaka, kodwa awazange azaliseke ekugqibeleni. Kodwa kubonakala ngathi inkampani esekwe eCupertino ifuna ukuwulungisa lo mbandela kwaye kudliwanondlebe uJimmy Lovine alunike iindaba zeBuzzFeed, ukuqinisekisile oko. Abananjongo zokuthenga iTidal.
Kudliwanondlebe, inkokeli yoMculo weApple uJimmy Lovie ucacisa ukuba iApple iyazi kakuhle indlela esebenza ngayo ngokuzimeleyo, kulandela imephu yendlela eyasekwa xa babesungula inkonzo yomculo. Ngaphezu koko, uthiokanye unomdla wokuthenga inkonzo yomculo wokusasaza ukwandisa inani lababhalisi, okwangoku emi kwi-17 yezigidi, njengoko kubhengezwe nguTim Cook ngoSeptemba 7 kwinkomfa apho i-Apple ibonise i-iPhone 7 entsha, i-Apple Watch Series 2 kunye ne-AirPods.
Inkuthazo eyayinokuthi i-Apple ibe nayo kwixesha elidlulileyo ukuba ithathe iTidal yile ubudlelwane obusondeleyo bale nkonzo namagcisa enokuvumela ithuba lokuphumelela umxholo okhethekileyo. Kufuneka kuthathelwe ingqalelo ukuba ngaphakathi kweTidal asifumani nje uJay-Z kodwa kukho no-Alicia Keys, uMadonna, uChris Martin, uCalvin Harris, uJ. Cole ...
Imbangi yayo enkulu yangoku, iSpotify, ibhengeze izolo ukuba sele ifikelele kwizigidi ezingama-40 zababhalisi abahlawulayo, amanani amangalisayo asibonisa indlela. Inkonzo yaseSweden ikhule ngokuphindwe kabini kuMculo weApple kwiinyanga ezintandathu ezidlulileyo, apho i-Apple Music iphumelele i-4 yezigidi zababhalisi abatsha xa kuthelekiswa ne-10 ye-Spotify.