Kwakhona sithetha ngokuqesha abasebenzi abachaphazelekayo kwiinjongo zika-Apple zangoku nezexesha elizayo. Ngeli xesha sithetha ngoBernadette Simpao, ngaphambili isebenze njengonxibelelwano noluntu kuthungelwano lweethelevishini ezininzi ezinje nge-AMC kunye neViacom. Iinjongo zika-Apple ngoku kuqesha kukujoyina isebe lezobudlelwane boluntu ukuphucula umxholo kunye nokukhuthaza i-Apple TV kunye nemiboniso yeTV, imovie, usetyenziso, iincwadi, ipodcast kunye neVenkile yeTunes.
Emva kokulungiswa okukhulu kwesi sixhobo, iApple ifuna ukunika esi sixhobo isixhobo ukuze sithandwe ngokukhawuleza phakathi kwabasebenzisi. Kodwa ukuba umxholo onika wona awunomdla akukho nto uyisebenzisayo ukuyinyusa, kungoko ke ukuqesha iSimpao.
Umsebenzi kaSimpao waqala ukuthatha indawo xa wajoyina i-Viacom apho wayebambe izikhundla ezahlukeneyo kwiminyaka elishumi awayeyichithe nenkampani, kuquka neyomphathi omkhulu kwezonxibelelwano kwicandelo lakwamanye amazwe. Ngaphakathi eViacom, wayephethe ukukhokela intengiso yeendlela zayo zamanye amazwe ezinje ngeMTV, uNickelodeon, iBET kunye neComedy Central. Phakathi kuka-10 ukuya ku-2007 wayebambe isikhundla sonxibelelwano kunye nomphathi wonxibelelwano noluntu kwiinethiwekhi zeBET, njengoko kunokufundwa kwiprofayile yakhe ye-LinkedIn. Okwangoku ukwi-AMC njengesekela mongameli wecandelo lezonxibelelwano, njengoko eza kuhamba kwezi ntsuku zimbalwa zizayo.
Kwiiveki ezimbalwa ezidlulileyo, UNatalie Kerris ubhengeze ukuba uyamshiya isikhundla sakhe sobudlelwane noLuntu kuApple ukuya ku-Twitter njengesekela mongameli wehlabathi wonxibelelwano, njengoko uJack Dorsey ebhengeze namhlanje, nge-twitter. Owayesebenza nabo eSimpao ubanga ukuba unetalente yokunxibelelana enamandla okwazi ukuxuba italente kunye namava oshishino ahambelana nomthengi.
Ukuba bawuphelise umda we-mb okanye i-gb yeeapps ukuze zikhupheleke ukuze abaphuhlisi benze imidlalo eyiyo njenge-gta hayi imidlalo ye-spectrum kwaye isebenzise iSiri kuyo yonke into kuwo onke amazwe kwaye uya kubona ukuba intengiso ye-appletv iyenyuka.