Ukuba uhlala ulandela amanqaku aphambili ka-Apple, mhlawumbi uqhelene negama elithi Bozona Saint John, intloko yentengiso yeApple Music kunye ne-iTunes, umphathi oceba ukushiya inkampani kungekudala, njengoko ipapashwe ngamajelo eendaba Axios. Ngokutsho kwe-Axios, oye wazama ukuqhagamshelana ne-Apple ukuze aqinisekise amahemuhemu ngaphandle kwempumelelo, uthi olu lwazi luvela kwimithombo enxulumene ne-Apple Music kwaye badibanisa imihla ngemihla kunye neBozoma. Umhla okulindelekileyo wokunduluka kwayo kwi-Apple awukapapashwa, kuphela ukuba kuya kuba kungekudala.
I-Bozona Saint John yeza e-Apple emva kokuthenga i-Beats kwi-2014 kwaye okwangoku ubambe isikhundla sokuba yintloko yentengiso yeApple Music kunye ne-iTunes. I-Bozoma yaqala ukufumana ukubaluleka kwinkampani ngokubhengezwa kwe-Apple Music kwiNkomfa yabaPhuhlisi beHlabathi ka-2015, apho isicelo kunye nazo zonke iinkonzo esizinikwe ngu-Apple zathi zaziswa ngokusemthethweni ngale nkonzo yomculo omtsha wokusasaza oye weza kwimarike ukukhuphisana. kunye neSpotify. Ukusukela ngaloo mhla, uBozoma uthatha indima enkulu ngaphakathi nangaphandle kwenkampani apho amajelo eendaba amaninzi ambonile.
Ngo-Okthobha odlulileyo, uBozoma waba neenkwenkwezi kwintengiso ecaleni kweVP ye-Intanethi, iSoftware kunye neeNkonzo u-Eddy Cue, uJimmy Lovine kunye noJames Corden apho umva wanikela ngeembono ezahlukeneyo zokuthengisa iApple Music. Iphephancwadi i-Fortune lambandakanya kuluhlu lwayo lwabasetyhini abanamandla kwisizukulwana esilandelayo. Ngokwenxalenye yayo, i-Billboard yambandakanya kuluhlu lwe-100 yabasetyhini abanamandla kwishishini kwiinyanga ezimbalwa ezidlulileyo. Ukuba ukuhamba kweBozoma ekugqibeleni kuqinisekisiwe, I-Apple inganciphisa inani labaphathi abaphezulu, apho u-Angela Ahrendts, uLisa Jackson kunye noDenise Young Smith bakhoyo ngoku.