Ayisiyonto intsha le ivulekileyo ukuba i-Facebook inazo zonke iindlela zokugxeka inkqubo yokulwa umkhondo ebandakanywe yi-iOS 14. Ewe, Ngokwencwadi entsha yokuHlolwa kweShishini eHarvard, iFacebook ibizakusebenzisa idatha engeyonyani ngokuchasene nenkqubo yokulandela umkhondo eza kusetyenziswa yiApple kwinkqubo yayo yokusebenza.
Njengoko usazi, iApple iya kufuna ukuba abasebenzisi bamkele ukuba nasiphi na isicelo "silandela" idatha yabo ukuze bayisebenzisele ezinye izinto ezinje ngentengiso eyenzelwe wena. Oku kuchaphazela ngokuthe ngqo imodeli yeshishini likaFacebook. ke wavula iphulo lakhe emgxeka ukusuka kumzuzu wokuqala.
Upapasho loHlolo lweShishini lweHarvard inika ingxelo yoku kulandelayo:
Kungekudala iApple ifuna ukuba abasebenzisi bavumelane nokuba amashishini (okanye iiapps) angazenza na yokulandelela yedatha yakho yokwenza intengiso ibe yeyakho. I-Facebook ilwa nesi sigqibo ngephulo lentengiso elinoburharha, ebonisa ubungqina bokuba eli nyathelo liya kuba nefuthe elibi kumashishini amancinci naphakathi. Kodwa obu bungqina bububuxoki, njengoko iFacebook mhlawumbi iyazi.
Iposi libonisa ibango elenziwa nguFacebook kwiphulo lalo nakwiwebhusayithi yalo, lisithi "Umthengisi ophakathi ophakathi unokuzibona ukuthengisa kwabo kuncitshisiwe ngaphezulu kwama-60% ngedola nganye oyityalayo. Nangona kunjalo, iposti ibonisa ukuba esi sisalathiso sokubuya kwe-Facebook kwinkcitho yentengiso (i-ROAS). Okungakumbi kwisithuba:
Kwiphulo layo lokulwa nomgaqo-nkqubo wabucala omtsha ka-Apple, uFacebook ubonakalisa ukuba xa uthelekisa i-ROAS yamaphulo wentengiso kunye nentengiso eyenzelwe wena kunye naleyo ingenjalo, amashishini amancinci aya kuyibona ingeniso yabo incitshisiwe ukuya kuthi ga kwi-60% ngokuhluthwa kwintengiso eyenzelwe wena.
I-60% enokuthi yoyike, nangona kunjalo, iphezulu kakhulu. Uvavanyo olulawulwayo lwemikhankaso ngokuthelekisa intengiso eyenzelwe wena kunye nengeyoyakho ibonakalisa umahluko omncinci kakhulu kwingeniso.
Isithuba sokuPhononongwa kweShishini eHarvard sikwaxoxa ngebango likaFacebook lokuba amashishini amancinci naphakathi aphakathi aqala okanye andisa ukusetyenziswa kweentengiso ezenzelwe wena kwimidiya yoluntu ngexesha lesifo:
Ngokuka-Facebook, isigqibo sika-Apple siyingozi kakhulu ngeli bhubhane, njengoko, njengoko kuchaziwe kwintengiso zika-Facebook kunye newebhusayithi, "I-44% yamashishini amancinci naphakathi aqala okanye andisa ukusebenzisa kwabo iintengiso ezenzelwe wena kwimidiya yoluntu ngexesha lobhubhane, ngokwe isifundo esitsha seDeloitte.
Elo nani lalibonakala lingalunganga kuthi, ke saye sajonga kufundo lwe-Deloitte kwaye safumanisa ukuba u-Facebook uxele inombolo ngokungachanekanga.
Kuphononongo lwayo, uDeloitte ubuze iinkampani kumashishini alithoba ukuba zikwandisile na ukusetyenziswa kwentengiso ekujoliswe kuyo kwimidiya yoluntu ngexesha lobhubhane. Icandelo elinelona nyuko liphezulu yayilelo lonxibelelwano kunye nobuchwephesha, kodwa ukonyuka kwaba ngama-34% kuphela. Amanye amacandelo anonyuso oluncinci kakhulu. Iinkampani zeenkonzo zobungcali, umzekelo, zonyuke nge-17% kuphela. Kuyabonakala ukuba i-Facebook ikhethe idatha exhasa iingxoxo zayo, kwaye inyuse idatha yayo ngesithathu.
Oku akuthethi ukuba intshukumo ka-Apple ayinakuba nefuthe kwingeniso yentengiso yamashishini amancinci naphakathi. Nangona kunjalo, indlela yokugxeka eli nyathelo litsha ngoFacebook ayichanekanga kwaphela. Ulwazi olulahlekisayo, ukukhohlisa kweziphumo kunye nokugrogrisa ukuze bangalahli ibar yolwandle. Ngokuqinisekileyo uZuckerberg ubonakala esoyika.
