Kwakhona iqonga likaMark Zuckerberg liyaqhubeka nokukopa ukhuphiswano endaweni yokuqalisa izinto ezintsha. Ngeli thuba, iinjineli zikaFacebook zisebenza kwisicelo esihambelana neebhokisi eziphezulu, ezinje ngeApple TV, ngokwe Wall Street Journal. I-Facebook ifuna ukubonelela ngohlobo olutsha lomxholo okhethekileyo kwiqonga lakho levidiyo ukongeza omnye umthombo wengeniso. Kufuneka kukhunjulwe ukuba i-Twitter isebenze kunye neApple ukumilisela usetyenziso lweApple TV eyilelwe ukusasaza imidlalo yeNFL phakathi kwezinye iintlobo zomxholo, ke kwakhona umbono kaFacebook kukukopa imbangi yakhe encinci kwinethiwekhi yoluntu.
Imithombo engaziwayo esebenza kule projekthi ibanga ukuba i-Facebook ifuna ukubeka intloko yayo ngokupheleleyo kumabonwakude ngokunika umxholo wepremiyamu, umxholo onokwabelwana kwaye ujongwe kwisicelo esiphathwayo okanye kwiibhokisi ezisetiweyo. Eli phephandaba lithi I-Facebook inomdla wokusasaza iividiyo ngaphezulu kwemizuzu eli-10 ubude yenzelwe ngokukodwa inethiwekhi yoluntu kwaye ijolise kwezemidlalo nakumabonwakude.
Inethiwekhi yentlalo ifuna ukufumana indawo ngexesha elichithwa ngabantu baseMelika yonke imihla bebukele umabonwakude, iiyure ezine, benikezela umxholo owahlukileyo kunye nomgangatho.
Kwiminyaka yakutshanje, iApple ibigalele imali kwiqonga layo levidiyo, ikhuthaza iividiyo ezimfutshane ukongeza kubuchule bokusasaza ividiyo bukhoma naphi na apho sikhona. Emva kwale minyaka yamava, Inethiwekhi yoluntu ikulungele ukuthatha umtsi omkhulu oqala ukubonelela ngesiqulatho somgangatho wawo okanye ethengiweyo, ukongeza ekunikezeleni ngeshedyuli yemihla ngemihla. Esi sicelo sinokuya kwintengiso kulo nyaka, kuba i-Facebook ibisebenza ngaphezulu kweenyanga ezintandathu.