Kude kube mva nje, itekhnoloji kunye neenkampani zokusingqongileyo ziye zadibana phakathi kokubi kunye ne-avareji, kodwa mva nje kwaye ngakumbi njengezicwangciso zentengiso (ngoko ke asizukuzikhohlisa) eyona teknoloji idumileyo kunye neenkampani ze-elektroniki zibonisa wonke umntu ngamaphulo abo endalo. indlela ezenza ukuba kubonakale ngathi iimveliso zabo ziphucula iplanethi endaweni yokuyitshabalalisa, kwaye ekubeni abo baseCupertino bengathandi ukuphulukana neebheji, nazo ziyinombolo enye kwizicwangciso zozinzo.
IGreenpeace namhlanje ipapashe ingxelo enesihloko "Coca ngokucofa: Isikhokelo sokwakha i-Intanethi eluhlaza" apho ibonisa i-Apple njengenkokeli phakathi kweenkampani zeteknoloji xa kuziwa ekuthetheni ngamandla avuselelekayo. Ingxelo ibonisa ukuba i-Apple ibe yinkampani eyenze owona msebenzi mkhulu kule misebenzi yozinzo, ukukhuthaza amanyathelo amatsha kunye nokuphucula angaphambili ukufezekisa i-100% yeenkonzo zefu ezihlaziyiweyo ngomnye unyaka.
I-Apple iyaqhubeka nokukhokela iprojekthi yokugcina ababoneleli bayo benkonzo kwi-intanethi ngokusebenzisa amandla avuselelekayo, njengoko besanda, imithombo yabo yamandla ehlaziyekayo iyaqhubeka nokuhlangabezana neenkonzo ekufuneka bazigcine. Ezi nkcukacha zintathu zinkulu ezibhengezwe kunyaka ophelileyo ziya kwakhiwa kwaye zigcinwe phantse ngokupheleleyo ngamandla ahlaziyekayo, ngaphezu kokuba nempembelelo entle ngokutyhala ababoneleli babo abaphambili ukuba bagcine inkqubela nokuzibophelela kumandla avuselelekayo.
I-Apple ibonise inkqubela yayo yendalo kwiMini yoMhlaba njengoko sifundile, ibhengeza intsebenziswano kunye ne-United States Conservation Fund ukukhusela i-36.000 yeehektare zehlathi ngokukhuthaza ukusetyenziswa kweemveliso zokupakisha ezizinzileyo. Kananjalo kule veki i-Apple ibhengeze iiprojekthi ezintsha zozinzo eTshayina (eya kuba yindawo eyonakaliswe kakhulu ngokusingqongileyo) ngombutho ofana neNgxowa-mali yeHlabathi yeNdalo kunye noKhuseleko lweHlathi, ukukhuthaza ukusetyenziswa kwamandla elanga eChina ukuveliswa kweemveliso zayo.
Ngokutsho kweGreenpeace, i-Apple ivelisa amandla amaninzi kunokuba idla ngeendlela ezihlaziyiweyo, nangona kunjalo ireyitha i-Yahoo, i-Facebook kunye ne-Google emva kwe-Apple kunye ne-73%, i-49% kunye ne-46% ngokulandelanayo. Isikhundla se-Amazon siyamangalisa, njengoko ivelisa kuphela i-23% yezinto ezidliwayo kwaye ikhuthaza i-Amazon ukuba ikhulise isikhundla sayo.