Inethiwekhi yentlalo yeefoto ze-Instagram, sele iyintandokazi yabasebenzisi abaninzi kwaye njengobungqina boku sinokonyuka okukhulu eqongeni okuye kwenzeka kwiminyaka yakutshanje, ngelixa izitha zalo, ezinje ngeTwitter, Iyaqhubeka ukugcinwa kwinani elifanayo labasebenzisi abasebenzayo iminyaka eliqela. I-Instagram isandula ukubhengeza ukuba sele inabasebenzisi abasebenzayo abangaphezulu kwe-600 yezigidi, i-100 yezigidi ngaphezulu kweenyanga ezintandathu ezidlulileyo, xa babhengeza ngothando olukhulu lokuba sele benabasebenzisi abazizigidi ezingama-500.
Inethiwekhi yokuncokola i-Instagram ikwazile ukuliphinda kabini inani labasebenzisi kwiminyaka emi-2, xa inkampani yayinabasebenzisi abazizigidi ezingama-300, ebonisa ukukhula okukhawulezayo kwimbali yayo. I-Instagram ixabise ukufikelela kubasebenzisi abazizigidi ezili-100, yenze njalo ngoFebruwari 2013, kwiminyaka emithathu emva kokuba le nkonzo isungulwe. Kunyaka nakwinyanga kamva kwafikelela kubasebenzisi abazizigidi ezingama-200. Kwiinyanga ezilithoba kamva yafikelela kubasebenzisi abazizigidi ezingama-300. Ngo-Septemba wonyaka ophelileyo sele ifikelele kwizigidi ezingama-400, iinyanga ezisibhozo kamva kwi-8 yezigidi, kwaye ngoku emva kweenyanga ezintandathu ifikelele nje kwizigidi ezingama-500, ukukhula okuphezulu kwenkampani kwelona xesha lifutshane.
I-Instagram ayifuni ukuma kwaye kwiinyanga nje ezidlulileyo isungule uthotho lweempawu ezintsha eziye zanceda kakhulu kule nethiwekhi ukufumana oku kukhula kwisithuba esifutshane. Ukuba yinkampani ye-Facebook, ikopi kunye nokuncamathisela oomatshini ikwaziswa kwi-Instagram, ukongeza amanqaku aphezulu eSpapchat ukongeza kwiPeriscope (Twitter) yokudlala ividiyo ngoku.
