USpotify, inkonzo yokusasaza umculo kunye neyona imbangi inkulu yeApple Music, ingenile "iincoko eziphambili" ukuthatha iqonga lokusasazwa komsindo we-SoundCloud, njengoko kuchazwe liphephandaba Financial Times.
Okwangoku, ulwazi olukhoyo malunga noku kufunyanwa okunokwenzeka lunqabile, nangona kunjalo, oku Iya kuvumela iSpotify ukuba ingagcini nje ngokunyusa ivolumu yomsebenzisi ngequbuliso kodwa nokunyusa umculo okhoyo. ngawo wonke umxholo, uninzi olungapapashwanga, olunikezelwa yiSoundCloud ngoku kubasebenzisi bayo.
ISpotify kunye neApple Music, ubutshaba obukhulayo
Ukhuphiswano phakathi kweApple Music kunye neSpotify lwavela nangaphambi kokuzalwa kwenkonzo yokusasaza umculo kaApple. Ukusukela nge-30 kaJuni kulo nyaka uphelileyo, xa iApple Music yenza okokuqala, enfrentamientos Bahlala bengatshintshi, bade batyhola i-Apple ngokuba yinto engalunganga kwiVenkile yeApp.
Njengoko iinyanga zihambile, Umculo weApple uye wakhula kwinani labasebenzisi. Amanani asemthethweni amva nje athetha nge-17 yezigidi zabasebenzisi abahlawulayo xa kuthelekiswa ne-30 yezigidi zeSpotify. Ukukhula kweqonga le-Apple kuyakhawuleza kwaye, ukuba iyaqhubeka ngolu hlobo, ayizukuthatha xesha lide ide igqithe inkonzo yomculo wegqala.
Ngakolunye uhlangothi, Iinkampani zokurekhoda zihlala zibeka uxinzelelo kwiSpotifkwaye. Ukhetho lwayo lobhaliso lwasimahla (ngokutshintshiselana nentengiso) alukholisi abaphathi beshishini lomculo, kunye namagcisa amaninzi, kwaye kwangaxeshanye bafuna ukulinganisa iintlawulo ukuba abo baseCupertino benza (okwangoku i-Apple ihlawula i-58% yeenzuzo xa kuthelekiswa ne-55% ehlawulwe nguSpotify).
Oku kunjalo, kucacile ukuba imbangi enkulu ye-Apple kufuneka yenze isicwangciso esivumela ukuba ihlale kwindawo yokuqala kwiinkonzo zomculo wokusasaza, ngaphezu kwayo yonke i-Apple Music, kodwa kunye nePandora, i-Deezer, i-Google Play Music, njl., nangona ezi sele bekhuphisana abancinci.
Isicwangciso esitsha: thenga abaphulaphuli
Njengoko kuchazwe yi-Financial Times, esi sicwangciso, okwangoku, siya kusekelwe kwinketho elula: ukuthenga umntu okhuphisana naye ukuze kwandiswe ngokukhawuleza inani labasebenzisi kunye nomnikelo womculo kwikhathalogu yayo. Isitshixo sokuqala nguSouncloud naye, ngokutsho kwephephandaba, ISpotify ngoku ivuliwe "iincoko eziphambili" zokufunyanwa kwayo.
I-SoundCloud, evumela abasebenzisi ukuba balayishe, babhengeze kwaye babelane ngokurekhodwa komsindo ukusuka kumculo ukuya kwiipodcasts, Sele inabaphulaphuli abangaphezu kwe-175 lezigidi iyonke, enokubonelela ngokungena okukhulu kwabathengi kwiSpotify kwaye inike inzuzo enkulu ngaphezulu kweApple.
I-Spotify inababhalisi abahlawulayo abazizigidi ezingama-40 xa kuthelekiswa nababhalisi abahlawulayo be-Apple Music abazizigidi ezili-17, kodwa amanani okugqibela aye akhula ngokuthe ngcembe ukusukela ngo-2015. Umculo weApple unokunyaniseka kwabasebenzisi beApple.ekuthi, ngokwethiyori, ikhuthaza abasebenzisi bezinye iinkonzo ukuba bazilahle ngokuthanda inkonzo yemveli.
Njengoko besitshilo, Njengoko iApple Music ikhula ngenani lababhalisi, ukungavisisani phakathi kweenkampani zombini kuye kwanda.. Zombini ezi nkonzo ziye zaba ziintshaba ezinkulu kwaye ziye zabandakanyeka kwezinye iingxabano zoluntu ezinxulumene ikakhulu kwimiba yokuzimela kunye nobukho kwi-Apple App Store. NgokukaSpotify, i-30% ikhomishini efunyanwa yi-Apple ngokutshintshiselana ngentengiso nganye / ubhaliso olwenziwa ngevenkile yesicelo iyibeka kwindawo engalunganga xa kuthelekiswa noMculo weApple, ke xa umsebenzisi efuna ukubhalisela iSpotify kwiVenkile yeApp, kufuneka. hlawula i-30% ngaphezulu kwereyithi yesiqhelo, kuba iSpotify ayiquki loo ndleko.
I-SoundCloud isanda kwazisa a inkonzo entsha yentlawulo yenzelwe ukukhuphisana neSpotify, Apple Music, Pandora kunye nezinye iindlela zokusasaza umculo. I-SoundCloud Go ixabisa i-9,99 yeedola kwaye inika abasebenzisi ukufikelela simahla kwiingoma ezizigidi ezili-125, kubandakanya nomxholo weprimiyamu.
Ngoku, kusekho ingqikelelo, ukufumana iSoundCloud, USpotify unokongeza wonke umxholo owenziwe ngabasebenzisi kwikhathalogu yakhe yomculo, enika abathengi umxholo ongaphezulu wentsusa ukuba umamele ecaleni komxholo okhoyo.
