Kwiminyaka yakutshanje, ingeniso ye-Twitter iye yema, kunye nenani labasebenzisi, inani elingakhange likhule kangangeminyaka eliqela. Oko kwafika uJack Dorsey njengentloko yenkampani, kufanele kukhunjulwe ukuba wayengomnye wabaseki be-Twitter, inkampani ibisongeza inani elikhulu lemisebenzi, imisebenzi ethi kwiimeko ezininzi iqinisekise ukuba abasebenzisi besicelo abayilahli, kodwa ayifumani ezintsha kuyo. Ukushiya ecaleni iingxaki zenkampani, inethiwekhi ye-microblogging isandula ukuvuselela uhlaziyo lwesicelo sayo, uhlaziyo olusinika ithebhu entsha emazantsi esicelo: Jonga.
Le thebhu intsha iya kusivumela ukuba singene ngendlela ekhawulezileyo kwaye ngaphandle kokukhangela izihloko ezaziwa kakhulu ngalo mzuzu, apho sinokuthi senze uphando ukuze siqhubeke nokucokisa umxholo esiwufunayo. Kodwa ikwasinika ukufikelela kwiiMoments, eziye zafumaneka kwinethiwekhi yoluntu iinyanga ezimbalwa. Enkosi kwicandelo lokuHlola, siya kuba nakho ukujonga ngokukhawuleza ukuba zeziphi iindaba, amaxesha abantu esibalandelayo, iividiyo ezisasazwa ngqo, imikhwa, ii-hashtag ezisetyenziswa kakhulu ...
Ngolu hlaziyo I-Twitter ithi ifuna ukuphucula ukusebenza kwesicelo ukuze ngokucofa iqhosha, sikwazi ukufikelela kowona mxholo ubalulekileyo othunyelwe kwinethiwekhi yoluntu kwiiyure nje, kodwa kuyacaca ukuba ayisosizathu sodwa salo msebenzi mtsha. I-Twitter ifuna ukufumana abasebenzisi abaninzi abanomdla kwinethiwekhi yayo kwaye ngenxa yoko yongeza imisebenzi emitsha inyanga nenyanga, imisebenzi ejolise ikakhulu kubasebenzisi abangakagqibi ukuvula iakhawunti ukwenza njalo ngaxeshanye. Okwangoku olu hlaziyo lutsha lufikelela kumazwe amaninzi, ke ukuba alukafiki kuwe, luya kukwenza oko kungekudala.