Kwiinyanga ezimbalwa ezidlulileyo i-Twitter yayisemilebeni kwiinkampani ezininzi zetekhnoloji, iinkampani ezazibonise umdla wokufumana inethiwekhi yentlalo ye-microbloggin, kodwa njengoko sonke sisazi, akukho nanye kwiinkampani eqinisekisile ngokusemthethweni umdla wabo. Eyona ngxaki iphambili bayibonileyo Inani eliphezulu leetroli ezihamba ngokukhululekileyo kwi-Twitter, amanqanaba angamkelekanga kubathathi-nxaxheba abaninzi. Ukusukela oko kwafika uJack Dorsey njenge-CEO yenkampani phantse kwiminyaka emibini edlulileyo, uDorsey ugxile ekumiseleni amanqaku amatsha ukuzama ukunciphisa ubukho bakhe kwi-Twitter, kodwa kubonakala ngathi khange banele.
I-Twitter isandula ukubhengeza ukuba izakongeza amanyathelo amathathu amatsha okulwa ukuphathwa gadalala ngabasebenzisi abaninzi ngokusekwe kukungaziwa ukuba le ntanethi inikezela kuthi. Yintoni egqithisile bafuna ukwenza iTwitter indawo ekhuselekileyo kubo bonke abo basebenzisi abangakagqibi ukuvula iakhawunti kwinethiwekhi ye-microbloggin yenethiwekhi. I-Twitter ifuna ukuphelisa ukuxhatshazwa kunye nokuhlukunyezwa okuhamba ngokukhululeka kwintanethi yentlalo yentaka. Ukuqala, baya kuphehlelela inkqubo entsha eya kuthi ithintele abasebenzisi abadala esele begxothiwe eqongeni ekubeni bavule iakhawunti entsha ukuze baqhubeke nokuyisebenzisa gwenxa.
Xa sikhangela umxholo, iziphumo ezinomxholo obuthathaka azizukuboniswa, ngakumbi ezo akhawunti sizivimbileyo, sasithulisa sachaza njengokuxhatshazwa, nangona banokujonga umxholo ovaliweyo ngokwezi paramitha sele zikhankanyiwe, ukuba banqwenela. Ukuzama ukuphucula umxholo oboniswe kwinethiwekhi yoluntu, iTwitter izakufihla ii-tweets ezisemgangathweni ezisemngciphekweni ngokuchasene nomntu okanye ubonise amanqanaba oxhatshazo, nangona njengakwimilinganiselo yokuqala, olu hlobo lweetweets ezivaliweyo lunokuboniswa nakwintando yomsebenzisi.
