IAmazon, njengeWhatsApp ngelo xesha, yayiyeyokuqala ukufikelela kwimakethi yesithethi esine-smart kunye noluhlu lwesithethi se-Echo kwi2014, oku kuyivumele ukuba ibe yinkokheli yentengiso, a Intengiso eqhubeka nokulawula kwaye iya kwenza njalo kwiminyaka ezayo.
Amanani akutshanje apapashwe nguMarketer abonisa ukuba Isabelo sangoku seAmazon eUnited States ngama-72,9%, emele ukwanda nge-2% xa kuthelekiswa nonyaka ka-2018. Eli nani kufuneka liwele ngowama-2019 liye kuma-69,7% ngo-2020 lize liye kuma-68.2% ngo-2021, njengoko iinketho ezintsha kwintengiso ziye zithandwa kakhulu kwaye zisaziwa.
IAmazon, unyaka ongaphezulu, ikwindawo yokuqala yokubeka inqanaba ngesabelo esiphindwe kabini isabelo anaso uGoogle31.1% ekupheleni kuka-2019. Ngelixa isabelo seAmazon siqikelelwa ukwehla ngo-2020 nango-2021, isabelo sikaGoogle kulindeleke ukuba sinyuke siye kuma-31,7% ngo-2020 nama-32% ngowama-2021.
Esinye isabelo sentengiso siyasasazwa, de ibe yi-100%, ibiyi-2019% ngo-17,9, isabelo esiya kunyuka siye kwi-18,4% ngo-2020 ukuya kuthi ga kwi-18,8% ngo-2021. Kolu luhlu sifumana zombini I-HomePod ka-Apple, njengezithethi zeHarmon Kardon kunye neSonos One.
NgokukaVictoria Petrock, uMhlalutyi weNqununu eMarketer:
Oko iAmazon yaqala ukwazisa i-Echo, yakha isikhokelo esinyanzelekileyo e-US kwaye iyaqhubeka ukoyisa imiceli mngeni kwabo bakhuphisana nayo.
Besikade silindele ukuba uGoogle kunye noApple benze ungeniso ngakumbi kule marike, kodwa iAmazon ihleli inochuku. Ngokubonelela ngezixhobo ezinokufikeleleka kunye nokuphuhlisa inani lezakhono ze-Alexa, inkampani igcine isibheno se-Echo.
Imakethi yesithethi esikrelekrele eMelika, iya kukhula iye kubasebenzisi abazizigidi ezingama-83,1, 13,7% ngaphezulu konyaka ophelileyo, ukukhula okuzokwehla ngo-2021.
