Sonke siyazi ukuba amandla amaninzi e-Apple namhlanje axhaswa zizigidi zabathengi abanayo, abasebenzisi abalandela yonke into eyenziwa yinkampani kwimarike kwaye ekugqibeleni bangabathengi bayo. Nokuba ezinye iibhrendi ziyayifuna okanye ayifuni, I-Apple luphawu lwetekhnoloji oluthandwayo kubasebenzisi abaninzi.
Asiyithethi, uphononongo lusanda kusungulwa apho izinto ezikhethwa luluntu zicace gca. millennialkwaye ukuba, I-Apple lolona phawu luthandwayo Millennials. Emva kokutsiba sikunika zonke iinkcukacha zolu luhlu kwaye siyakuxelela ukuba zeziphi iimpawu ezenza uphando.
Uphononongo ekuthethwa ngalo luthathela ingqalelo into eyaziwa ngokuba isizukulwana Lweminyaka, isizukulwana esiyinxalenye ye Iminyaka ye-20 kunye ne-30. Uphononongo olulungiselelwe ngabafana abavela kwi-MBLM kwaye oko kuthathelwe ingqalelo Abathengi be6000 (yeqela leminyaka yobudala) abaye bavavanya malunga Ngama-54000 eemveliso ezahlukeneyo eMelika, eMexico, nakwi-United Arab Emirates. Kwaye esi sifundo, njengoko sikuxelela, simi kakuhle I-Apple kwindawo yokuqala yokuhambelana komsebenzisi kunye ne-brand ethile. Uluhlu lweempawu ezizithandayo zemillennials ziyalelwa ngale ndlela:
- iapile
- Disney
- Youtube
- Ekujoliswe kuko (ivenkile ye-intanethi)
- Amazon
- Nintendo
- Uphando
- Xbox
- Netflix
- I-Whole Foods (ivenkile ye-intanethi "eco")
Olunye uphononongo, lwenziwe ngo abathengi abaphakathi kwe-18 kunye ne-24 yeminyaka ubudala ibeneziphumo ezifanayo: I-Apple ihlala kwindawo yokuqala ilandelwa kule meko yi-Amazon, i-YouTube, i-PlayStation, i-Starbucks ... Ezikhethwayo eziguqukayo kodwa ziqhubeke zikhomba Abaphulaphuli abancinci banyanisekile kuyo yonke into eyenziwa ngabantwana beCupertino. Siyibona kumaphulo e-Apple amva nje, amaphulo agxile kakhulu kubaphulaphuli abancinci kwaye ngokungathandabuzekiyo eli lishishini elikhulu le-Apple kuba ngokungathandabuzekiyo bangabathengi beemveliso ze-Apple.