Kule mihla kukho abantu abaninzi nangakumbi ababeka bucala iphepha, iimagazini okanye amaphephandaba ukuze batshintshele kumbhalo wedijithali. Oku yintoni ayisiyonto sinokuthi yandiswa nge-100%, kodwa kuyinyani ukuba iyanda, yiyo loo nto iApple, kunye nezinye iinkampani ezinkulu zinomdla wokuthenga ezi ndaba.
Kule meko kunjalo ukuthengwa koThungelwano, inkonzo yokubhalisela iimagazini ezidijithali ezineekopi ezingaphezulu kwama-200 kwikhathalogu yayo, kubandakanya namanye amaphephancwadi aphambili avela kwabona bapapashi babalaseleyo emhlabeni. Imithombo yeendaba yedijithali iyenyuka kwaye amava kwicandelo lolu hlobo lweekopi zokubhaliselwa kunokuba yinto elungileyo kuApple, ubuncinci yile nto bafuna ukuba siyibone kwinkampani yeCupertino.
Iindaba zixelelwe kakuhle ngu-Apple kunye no-Eddy Cue, Usekela-mongameli omkhulu ka-Apple weSoftware ye-Intanethi kunye neeNkonzo. Kusengqiqweni ukucinga ukuba olu hlobo losasazo lwedijithali luya ezantsi, kodwa ayisiyonyani ngokupheleleyo kwaye ukuba nawo onke la maphephancwadi kwikhathalogu yakho kunokuba nomdla kwiinkonzo zokubhalisa. UCue ngokwakhe uchaza kupapasho lweendaba:
Sijonge kuTexture ukujoyina iApple nekhathalogu yayo esemagqabini evela kwamanye amaqela aphambili kupapasho. Sizimisele ukuba ubuntatheli obusemgangathweni obuvela kwimithombo ethembekileyo, kwaye sifuna la maphephancwadi aqhubeke nokupapasha amabali anika umdla ayilelwe abafundi.