Umntu ebengakhange aqaphele nge-ai iinkonzo zokuhambisa ividiyo zilapha ukuze uhlale, kodwa kungekuphela eUnited States, kodwa kwihlabathi liphela, kancinci kancinci, ezi nkonzo ziba yeyona ndlela ifanelekileyo yokonwabela uthotho lweemovie zethu kunye neemovie nanini na naphina apho sifuna khona. INetflix, iHBO, iHulu, ixesha lokubonisa ... uninzi lwababoneleli bokuqukethwe obufumaneka kwimarike kwaye ngakumbi nangakumbi abo bashiya imimandla yaseMelika ukuya kwamanye amazwe afana neHBO neNetflix.
Ngokomthombo onxulumene nothethathethwano, iApple inokubonelela ngephakeji yeTV yeprimiyamu kunye neHBO, ixesha lokubonisa kunye neStarz. Okwangoku u-Apple usivumela ukuba senze ikhontrakthi ye-HBO nge-15 yeedola ngenyanga, ixesha lokubonisa i-11 yeedola ngenyanga kunye ne-Starz nge-9 yeedola, oko kukuthi iindleko zenyanga ezingama-35 zeedola ukuba zonke ezi nkonzo zinikwe ikhontrakthi. Kufuneka unikeze isaphulelo ukuze ihlawule ngokwenyani ukubaqesha ngokuzimeleyo.
E-United States, njengakwamanye amazwe amaninzi, ukuze bakwazi ukufikelela kumjelo wentlawulo okanye iinkonzo zokusasaza zolu hlobo, ngaphambili kufuneka sisebenze ngenkonzo yokufikelela esisiseko, inkonzo esinokuthi sandise kamva, sihlawule ngokucacileyo, ukuze sikwazi ukufikelela kwezi ntlobo zamajelo. I-Apple ifuna ukubonelela ngezi phakheji ngokuzimeleyo, ngokudlula kwezi zithintelo. Abafana abavela eCupertino iinyanga ezininzi becinga ngamathuba okuba ngumboneleli womxholo, ubuncinci kuwo onke amarhe athi amajelo eendaba apapasha.
Kwiinyanga ezimbalwa ezidlulileyo bekuthethwa isakhono seApple sokuthenga okanye sokusebenzisana neWarner Time, intambo enkulu yaseMelika, kodwa kubonakala ngathi iimfuno zenkampani nganye zangqubana nezo zenye, ke lo mbandela wagqitywa kwaye asikaze sive nto ngalo mbandela. Kutshanje u-Apple uqashe umphathi wangaphambili we-YouTube kunye neSpotify, kwithiyori, ukuthatha icandelo lokwahlula-hlula kwe-Apple Music, icandelo elinokukhawuleza liye phambili kwinkonzo yevidiyo.