Qho ngonyaka malunga neli xesha, umnyhadala womculo owawubanjwe yi-Apple wawubanjelwe e-United Kingdom, owawuzinyaswe ziinkokheli zomculo eziphambili ngeloxesha kwaye ndithi kubhiyozelwa kuba, ngokweMusic Business Worldwirde, U-Apple uwushiyile lo mnyhadala, umnyhadala owawuthe kwiminyaka emibini edlulileyo wabizwa ngokuba yiApple Music Festival, kwaye ibibanjelwe eRoundhouse Theatre eLondon. Iminyaka eli-10 ibilixesha lokuba lo mnyhadala uqhubeke kwaye u-Apple ebesebenzisa ukukhuthaza zombini ivenkile yakho yomculo wedijithali kwaye kwiminyaka emibini edlulileyo inkonzo yomculo esasazayo iApple Music.
Njengoko sinokufunda kolu papasho, isigqibo sika-Apple sokuphelisa lo mnyhadala womculo kungenxa yokuba ufuna ukugxila ekuxhaseni ukhenketho lwegcisa, kunye nemiboniso enye kunye nokusebenza kwegcisa elitsha ngokulandelayo. Kunyaka ophelileyo, bonke abathandi bomculo babenako ukulandela zonke iikonsathi ezazenziwe ngokukodwa ngenkonzo yomculo esasazekayo iApple Music. Kumahlelo angaphambili, nawuphi na umsebenzisi unokulandela iikonsathi ngaphandle kwentlawulo nge-Apple TV. I-Apple inike ukwamkelwa simahla kubo bonke abahlali base-UK kulo mnyhadala.
Lo mnyhadala waphehlelelwa ngo-2007, wawubanjelwe e-Institute of Contemporary Art eLondon kwaye u-Amy Winehouse wayengomnye weenkwenkwezi ezazindwendwele. Kungekudala emva kokuba iikhonsathi zifudukele kwiholo yekonsathi nakwindawo yemidlalo yeqonga eyayiseCamden Town, eKOKO, ukuze ibanjelwe kumabala emidlalo eRoundhouse eLondon. Lo mnyhadala ihlale phantse iiveki ezimbini ngemidlalo eyahlukeneyo yonke imihla. UAlicia Keys, Bastille, Britney Spears, Calvin Harris, Chance The Rapper, Elton John, Michael Bublé, OneRepublic, Robbie Williams kunye no-1975 ngamanye amaqela kunye neemvumi ezazidlula kumanqanaba ale theatre yaseLondon kunyaka ophelileyo.