I-Apple iyaqhubeka nokwandisa umxholo okhoyo kwisizukulwana sesine se-Apple TV. Iindaba zamva nje bezingengohlobo lwesoftware, kodwa ngohlobo lwabasebenzi. Kutshanje uqeshe owayesakuba ngummeli weViacom PR ngeenjongo zokubamba umxholo ongcono kunye ongcono weApple TV.. Oku kuqhubela phambili ukuhambisa amarhe malunga nenjongo ka-Apple yokubonelela ngenkonzo ye-TV ekwi-Intanethi ngendlela efanayo nebonelela ngenkonzo yomculo esasazayo. Kubonakala ngathi kuncinci kwaye kuncinci ukubona i-Apple TV iba yinto eyayiyiyo, kodwa kuyinyani ukuba iApple inezinto ezininzi ezivulekileyo kwiindawo ezininzi.
Isigqeba esilawulayo saseViacom nguBernadette Simpao, obesebenzela i-AMC kunye neViacom. Wayekule nkampani yokugqibela kangangeminyaka eli-10, de kwaba ngu-2014 xa wagqiba kwelokuba afudukele kwi-AMC ngendima yesekela-mongameli kunxibelelwano lwequmrhu. Ngexesha lakhe eViacom, wayebambe izikhundla ezahlukeneyo, kubandakanya noMlawuli oMkhulu wezoNxibelelwanoNgokunjalo, eli nenekazi lalongamela unxibelelwano lwangaphakathi lwenkampani kunye namaphulo wentengiso, ngaphandle kwamathandabuzo ngumntu oqaqadekileyo kwiimfazwe eziliwaka kunye nonxibelelwano oluninzi kwihlabathi apho iApple ifuna ukungena khona.
E-Apple, uya kujongana nomsebenzi wobudlelwane noluntu kumxholo kunye nokusetyenziswa okunxulumene nesizukulwana sesine se-Apple TV. Siza kukhuthaza zombini amaxwebhu malunga noTaylor Swift (Ukhawuleze kangakanani ukuba nomsindo u-Apple waya kwi-blonde yegolide) kunye ne-bio-pic kaGqr Dre. I-Simao iya kugxila ekwenzeni umxholo we-Apple TV ubenomdla ngakumbi kuluntu ngokubanzi, onokubangela ukuthengisa okungathanga ngqo. Amava akhe ukwabonisa ukuba uqeshiwe ngabantu abafowunelwa kwilizwe likamabonwakude.