Kwiminyaka yakutshanje, inkampani esekwe eCupertino ikwazi oko awunakuhlala uphila ngokuxhomekeka kwi-iPhone, Ukuxhomekeka kwe-iPhone okuvelisa ngaphezulu kwe-60% yengeniso yenkampani kwikota nganye. Ngethamsanqa, iinkonzo ezinikezelwa yiApple (iCloud, Apple Music, ukuthengiswa kweemovie kunye nomculo ...) umvuzo wabo uyanda kwikota nganye.
Kodwa ngelixa ingeniso evela kwezinye iinkonzo ikhula, uApple wagqiba kwelokuba abheje kwinkqubo yokuqhuba ezimeleyo kwilixa elidlulileyo, emva kokurhoxisa iprojekthi yeTitan, apho iApple yayinenjongo yokudala isithuthi esizimeleyo nesombane ukusuka ekuqaleni. Ukuqhubela phambili inkqubo yokuqhuba ngokuzimela kwenkampani ngokukhawuleza, u-Apple uqeshe uJaime Waydo, injineli ephezulu ivela kwicandelo lezithuthi elizimeleyo likaGoogle elibizwa ngokuba yiWaymo.
Inkqubo eqhuba phambili yokuqhuba ngokuzimela esinokuyifumana namhlanje kwaye sele iza kufika kwintengiso, yile kaGoogle, inkampani efikelele kwisivumelwano nayo Umenzi waseBritane iJaguar kunye ne-Italiya Fiat ukuqala ukuphumeza, kwixa elizayo, obu buchwephesha.
UJaime Waydo wayephethe ukhuseleko lweeprototypes zezithuthi ezizimeleyo zikaGoogle, engowokugqibela onoxanduva lokuthatha isigqibo sokuba ezi zithuthi zilungiselelwe qala ukuvavanya kwiindlela eziqhelekileyo.
Ngaphambi kokusebenza eWaymo, uWaydo wayenjalo ukusebenza ngaphezulu kweminyaka eli-10 kwilabhoratri yokuqhubela phambili yeNASA Ukongeza ekubeni yenye yeenjineli ezijongene nophuhliso lweRover eyafika eMars ukuze ithathe iisampulu kumphezulu weplanethi.
Ngokweendaba ezahlukeneyo, iApple kusemva kwexesha kakhulu kwinkqubo yokuqhuba ngokuzimela, ukulibaziseka okubonakala ngathi kungenxa yokunqongophala konxibelelwano phakathi kwamaqela, ukunqongophala konxibelelwano okubonakala kunzima ukuyiqonda kwinkampani elingana neApple.