IJapan, namhlanje, yeyona nto ibalulekileyo ilizwe lesithathu elenza eyona ngeniso kakhulu kwiipokotho ze-Apple. Kwiinyanga zamva nje, iindaba ziye zapapashwa ezinxulumene nezenzo zenkampani kweli lizwe, izenzo apho iye yaba iqonga ozithandayo Japanese.
Ikhomishini yokungathembeki yatyhola uApple kwiiveki ezimbalwa ezidlulileyo uxinzelelo nabaqhubi ukuthengisa iPhone ngaphantsi kweendleko, eyaba nefuthe kumaxabiso anxulumeneyo abiza kakhulu kubasebenzisi, ukuze abaqhubi bakwazi ukubuyisela inxalenye yemali abayilahlekileyo ngenxa yale meko ye-Apple ukuba bafuna ukuqhubeka nokuthengisa iitheminali zabo. Ingxaki ngoku ifumaneka kwi-App Store.
Kunyaka ophelileyo i-Yahoo Japan yasungula i-Game Plus, iqonga apho unokufumana khona inani elikhulu lemidlalo eyenzelwe kwi-HTML 5, enokufikelela kuyo. dlala ngaphandle kokuba uzikhuphele nangaliphi na ixesha, kufuneka nje siziqhube kunye nesikhangeli esihambelanayo. Izicwangciso zeYahoo Japan ibikukwandisa le nkonzo ngenye apho siza kufumana usetyenziso lwemveliso, usetyenziso oluza kuyilwa ngeHTML 5 ukuze kungabikho mfuneko yokuba uzikhuphele nangaliphi na ixesha. Ngokwemvelo, i-Apple ayizange ihlekise kwaye yaqala ukucinezela i-Yahoo.
Ngokwento esinokuyifunda kupapasho lwe-Nikkei, iinkampani ze-52 zithathe inxaxheba ekuqalisweni kwe-Game Plus, apho sinokufumana i-Square Enix kunye ne-Yahoo, kodwa kungekudala emva koko. Wayeka ukutyala imali eqongeni ngokucacileyo ngenxa yoxinzelelo awayelufumana kuApple, ekubeni eli qonga laliyenye ecacileyo kwi-App Store. NgokweJapan Fair Trade Commission, umbutho oqokelela ulwazi malunga nale ngxaki, isenzo se-Apple esinokuthi sibe nokuphazamiseka kwishishini likaYahoo kwaye akuvumelekanga yimithetho yokungathembeki.