Sineentsuku nje ezimbalwa kude neApple yazisa ngenkonzo yayo entsha yokusasaza ividiyo, kunye namahemuhemu malunga nokuba inokubonakala ngathi iyaqhubeka. Ukuvuza okutsha kubonakala kukuqinisekisa oko bekutshiwo ixesha elide: Ukongeza kumxholo wayo, iApple iya kubandakanya umxholo womntu wesithathu ukugqiba inkonzo yayo.
Umxholo wenkampani yesithathu uza kuvela esandleni sabanye ababoneleli bokuqukethwe, njenge I-HBO, i-ShowTime okanye i-Starz, ngexabiso elinokuba ngaphantsi kwento nganye eya kuxabisa ngokwahlukeneyo. Ngale ndlela, iApple iya kuba ngaphezulu kweqonga lokusasaza kunenkonzo ngokwayo, eya kwahlulahlula phakathi kukhuphiswano lwayo oluphambili: iNetflix.
NgokukaRecode, iApple ayizukukhuphisana ngqo neNetflix kuba ayinakuba yinkonzo iyodwa, kodwa into ebiya kuyenza kukuthengisa umxholo kwezinye iinkampani kwaye uthathe inxaxheba kubhaliso. Sinokufumana ikhontrakthi kwi-HBO ngaphakathi kweqonga le-Apple, ukongeza kwezinye iinkonzo kunye namajelo, sidala umabonwakude wethu ngokufuneka. Kule nto kufanele ukuba kongezwe umxholo wokuqala oveliswa ngu-Apple. Konke oku kuya kubonakala kwisicelo seTV esele sifumaneka kwi-Apple TV, i-iPad kunye ne-iPhone kumazwe athile, hayi eSpain.
Asazi okwangoku ukuba zeziphi iindlela eziza kubandakanya iApple, kodwa kuthathwa ngokuba inezivumelwano nayo iinkonzo zedijithali ngokukodwa ezinje ngeCheddar kunye neTastemade, kunye neXesha lokubonisa kunye neStarz. Kubonakala ngathi uthethathethwano kunye ne-HBO alukavalwa. Usasazo lweziganeko zemidlalo ezibukhoma, iindaba okanye amajelo aqhelekileyo kamabonwakude ngokusebenzisa isicelo sakho seTV nako kunokuba yinto enokwenzeka. Konke oku kubonakala kutyhilwe nge-25 ka-Matshi, ngentetho yasentwasahlobo enqunyelwe e-United States eyayiza kuthi kamva ifikelele kwamanye amazwe angaphandle kwe-United States. Akukho zinkcukacha ngamaxabiso anokubakho okanye imihla ethile yokukhutshwa.