USiri usengumncedisi onentetho enolwimi "lweerobhothi", ngaphandle kokuba kwi-iOS 10 kubonwe ukuphuculwa okuncinci okusenze sacinga ukuba iApple isebenza nzima kuyo, inyani kukuba ayikuniki okuninzi "ukubetha malunga. Kwelinye icala, uGoogle kunye noMncedisi kaGoogle bafezekise amanqanaba aphezulu endalo ngaphambi kokuba iApple ibenobunzima bokufikelela. Ngokwolwazi lwamva nje, U-Apple usebenza ngokufihlakeleyo e-ofisini eseCambridge (e-UK) ukufumana uSiri ukuba aphathe ulwimi olungaphezulu kakhulu ngaphezu kwakho okwangoku.
Amatyala okuvuza abe phantse njengamakhwenkwe I-Business Insider, abaye babazi ubukho beofisi yemfihlo eCambridge. Le ofisi yemfihlo inabasebenzi abangaphantsi kwamashumi amathathu, uninzi lwabo luvela kwinkampani IVocalIQ, Kutshanje kufunyenwe iApple (ngakumbi ngakumbi ngo-2015) ngesixa esingathelekisekiyo se-100 yezigidi zeedola. Le nkampani siyikhankanyileyo sisiqalo esizinikezele kwiinkqubo zokwamkelwa kwelizwi.
Kubonakala ngathi I-Apple iceba ukubandakanya ezinye zeetekhnoloji ze IVocalIQ kwiSiri, kwaye ngenxa yoku uthathe isigqibo sokuba abasebenzi benkampani baqhubeke nokusebenza kunye, nto leyo ebanike iziphumo ezilungileyo. Into esingayaziyo kukuba kutheni befumene iofisi eyimfihlo, endaweni yokufaka abasebenzi abatsha kuyo nayiphi na indawo ekhoyo. Nangona kunjalo, banokuba belindele ukufuduselwa kwindawo entsha ehlaziywa yi-Apple eLondon, elinye lamaziko enkampani ye-nerve yexesha elizayo.
Eli dabi phakathi kweAmazon, uGoogle kunye neApple yokwamkelwa kwelizwi kunye nabancedisi ababonakalayo kubonakala ngathi baqala nje. Ngelishwa, ayisiyiyo itekhnoloji yokuba abasebenzisi bathathe inzuzo enkulu rhoqo.