U-Uber uhlala ebandakanyeka kwimpikiswano ngesizathu esithile okanye esinye. Ukuya kuthi ga kwinqanaba elikhulu xa sithetha ngale nkonzo inomdla ukusuka kwenye indawo ukuya kwenye kwizixeko ezikhulu besabelana ngemoto, kuhlala kuhlala kukho abantu, amaqela okanye izinto ezichaseneyo nayo kwaye kule meko Umphathi we-Apple ngokwakhe woyikisa u-Uber ukuba asuse isicelo kwiVenkile yeApple ngesizathu esithile esikhohlisayo malunga nemfihlo yomsebenzisi ngamnye owakha wasebenzisa usetyenziso kwi-iPhone. Ngale ndlela, uTravis Kalanick uphendule ngenkani ngesilumkiso sokuba le nto bayenzayo yayikukuthintela abaqhubi babo ukuba bangangcungcuthekisi, into enzima ukuyilawula eyafikelela kugqithiso kwaye iApple iphantse yalususa usetyenziso kwivenkile yayo.
Ngokucacileyo iApple ifumanise ukuba i-Uber ichonga i-iPhone kwaye le yinto enqatshelwe ngokupheleleyo kwizicelo zevenkile yeApple. Ngale ndlela, sithetha ngokuchongwa kwe-iPhone nangona besisusile isicelo kwisixhobo. UGruber, uphume ekhusela inkonzo yakhe, eqaphela ukuba ezinye zezakhe abaqhubi bezama ukuqhatha inkampani ngezixhobo ezibiweyoUkwenza iiakhawunti eziza kuthi kamva zisuswe zenze iindlela ezingezizo kwaye zifumane izikhuthazi ezingaphezulu ngaphandle kokwenza iinkonzo ezininzi.
KwiNew York Times sinokufunda ezi ndaba ngokupheleleyo kwaye kuyo ungabona iinkcukacha malunga nale ngxaki eyenzeka ngesicelo sika-Uber kunye nabaqhubi abazama ukukhohlisa inkampani. Ukubeka esweni ii-iPhones nokuba azisenaso isicelo esifakiweyo yinto uCook angasoze ayivumele kwaye yiyo loo nto walumkisa ngokucima i-app ukuba olu "lawulo" lwe-iPhone aluzange lumiswe. Umcimbi onzima ngaphandle kwamathandabuzo kwaye ungabikho ngaphandle kokuphikisana phambi kwenkonzo ehlala ihleli phakathi kwenkanyamba.