Kunyaka wonke, sifumana iindaba ezahlukeneyo ezinxulumene nokuba i-Apple yeyona ilungileyo okanye imbi kakhulu kwicandelo elithile. Iindaba zamva nje ezinxulumene neApple kunye nenqanaba layo lifumaneka kwintoni yeyona nkampani ibaluleke kakhulu kwihlabathi kunyaka wesixhenxe ngokulandelelana.
U-Apple ebephezulu kolu luhlu kule minyaka ili-7 idlulileyo njengeyona nkampani ibaluleke kakhulu kwihlabathi ngokubanzi, hayi ngaphezulu kwazo zonke ezinye iinkampani zobuchwephesha, kodwa nangaphezulu kwayo nayiphi na enye inkampani. Ziyalandelwa ngokulandelelana okuzayo: Google, Amazon kunye neMicrosoft.
Kwindawo yesihlanu sifumana Coca Cola kulandele uSamsung, iToyota neMercedes. Zonke iinkampani zetekhnoloji eziphakathi kweenkampani ezisi-8 ezixabisekileyo emhlabeni, zinamava okukhula xa kuthelekiswa nonyaka ophelileyo ophuma kwi-24% yeAmazon ukuya kwi-2% ye-Samsung, nge-9% ye-Apple, i-8% kaGoogle kunye ne-17% IMicrosoft.
I-Interbrand, inkampani emva kolu hlalutyo, ithi:
Sinolwazi olunzulu ngempembelelo uphawu olomeleleyo olunayo kumaqela achaphazelekayo aphambili anefuthe ekukhuleni kweshishini, oko kukuthi abathengi (abakhoyo nabangoku), abasebenzi kunye nabatyali mali. Iimpawu ezomeleleyo zichaphazela ukhetho lwabathengi kunye nokudala ukuthembeka; ukutsala, ukugcina nokukhuthaza italente; kunye nokunciphisa iindleko zezemali. Indlela yethu yokuxabisa uphawu yenzelwe ngokukodwa ukuba ithathele ingqalelo zonke ezi zinto.
El iinkampani ezili-10 eziphambili yile ilandelayo:
- iapile
- Uphando
- Amazon
- Microsoft
- Coca Cola
- Samsung
- IToyota
- Mercedes
- McDonalds
- Disney
I-Interbrand ithathela ingqalelo izinto ezili-10 xa kufikwa kumacandelo enkampani: ukucaca, ukuzibophelela, ulawulo, ukuphendula, ukubaluleka, ukuzibophelela, umahluko, ukungqinelana, ukuthembeka kunye nobukho. Iziphumo zento nganye, zivumela iApple ukufikelela kwixabiso lophawu lwe- $ 234.000 yezigidigidi9% ngaphezulu konyaka ophelileyo.