Ngaphandle kokukhula okumangalisayo okuye kwenzeka ku-Apple kule minyaka idlulileyo, IAmazon ilawule udidi lweyona nkampani ibaluleke kakhulu kwihlabathi liphela, isikhundla abafana baseCupertino bamhlutha kuye, utsho uBrand Finance. Ixesha lokugqibela u-Apple walibeka phezulu eli nqanaba kwiminyaka emi-5 eyadlulayo.
Imali yeBrand yindawo yokubonisana Ukuxabisa uphawu kwihlabathi liphela. Yakha olu luhlu ngokusekwe kwinani lezinto ezinje ngefuthe lophawu, amandla ebrendi, kunye neminye imibuzo enzima kakhulu enje ngokuba uphawu lwentengiso luya kubiza malini kwilungelo lokushicilela ukuba liye lashiya igama lalo.
Ngokuka-CEO weBrand Finance eMelika uLaurence Newell
Ilifa likaSteve Jobs liyaqhubeka nokuhamba nge-Apple, kunye nezinto ezintsha ezakhiwe kwi-DNA yohlobo. Njengoko iApple ibuyisa isihloko sophawu olubaluleke kakhulu kwihlabathi liphela eAmazon, kwiminyaka emihlanu okokugqibela ibambe indawo ephezulu, siyayibona icinga ngokwahlukileyo kwakhona. Ukusuka kwi-Mac ukuya kwi-iPod, kwi-iPhone, kwi-iPad, kwi-Apple Watch kunye neenkonzo zokubhalisela, ukuya kubomi obungaphaya nangaphaya.
Uluhlu lweenkampani ezixabisekileyo zikhokelwa yiApple kwaye zilandelwe yiAmazon. Kwindawo yesithathu sifumana Uphando, oye wawisa indawo enye, kwalandela Microsoft ehleli kwindawo yesine kwaye Samsung, ophethe isikhundla sesihlanu njengelona brand lixabisekileyo kwihlabathi liphela.
Si sithelekisa ukulingana kwegama kunye neemali zentengiso, I-Apple ifikelela kwi-2.4 yezigidi zeedola, iMicrosoft 1.8 trillion, iAmazon 1,6 trillion yeedola kunye neGoogle 1,26 trillion yeedola.
Kufuneka kukhunjulwe ukuba ngokwenkampani i-Apple yeyona ibaluleke kakhulu, kwaye kunokwenzeka ukuba kwezi veki zizayo ziya kupapashwa Izifundo ezitsha eziqinisekisa idatha efanayo okanye babeka iAmazon njengeyona nkampani ibaluleke kakhulu kwintengiso, ukusukela nge2020, ibeyinkampani ekhule kakhulu ngezizathu esizaziyo sonke.