Ubugcisa behlabathi abuyeki ukusimangalisa, Ngendlela efanayo esothusayo sisixa esikhulu esihlala sihlawulwa kwimveliso yenkampani yeCupertino enyukela kwifandesi, ngeli xesha, kwaye le yeyona nto imangalisayo kuzo zonke, siza kuthetha ngomzobo.
Umculi ophumeleleyo kakhulu wePop kwimbali, uAndy Warhol, wayengafuni ukuphoswa kukuqeshwa kwakhe noApple. Nantsi ke indlela yokupeyinta kwesitayile "seMacintosh" esinokuphela ngaphezulu kwama-30.000 ukuxhoma kwigumbi lokuhlala lakhe nabani na ozimisele ukuyihlawula (okanye ekhitshini, akukho nto ibhaliweyo malunga nezinto ozithandayo).
Ifandesi yaseWoodshed yinkampani yefandesi ekhethekileyo eya kujongana "nokuthengisa" lo msebenzi wobugcisa. Kwibala, igcisa lilinganisele ekuzobeni uphawu lwenkampani yeCupertino ehamba kunye negama lekhompyuter elenza ukuba iApple idume kakhulu ngelo xesha. Ewe, sifumene indlela engaphumelelanga kwimibala emele inkampani ngelo xesha, nangona kwiminyaka kamva ubuncinci bangena emnyango kwaye iApple yakhetha ukusebenzisa imibala engacacanga kunye nemibala yakudala. Isakhelo esimalunga ne-intshi ye-17 sikwimeko elungileyo (akufuneki ukuba sithi xa siyithathela ingqalelo asinto indala neminye imisebenzi yobugcisa).
Kungekudala umzobo ofanayo womculi omnye kunye nomxholo ofanayo wathengiswa nge $ 900.000, umahluko kule meko kukuba umzobo esiwuthethayo wenziwe ephepheni, inokuba yayiyingcamango elula yokuba uWarhol wayefuna ukumela njani na kwezinye iimeko ezifanelekileyo. Phakathi kwama-20.000 30.000 ukuya kuma-XNUMX eedola kulindeleke ukuba kufunyanwe ngalo mzobo wegcisa eladuma kakhulu ngokwenza ubugcisa bemihla ngemihla, kwimisebenzi enxulumene neentsomi zeCoca-Cola ukuya kowona mmeli ubalaseleyo u-M. Monroe, zonke ii-clichés zaseMntla Melika.
Kubonakala kumangalisa kum ukuba amaxabiso ahlawulwa ngemizobo enje ephepheni, kodwa wonke umntu ubona ubugcisa njengoko bebubona, kukhetho lombala.