UJonathan Ive, umyili odumileyo waseBritane obesebenza eApple phantse iminyaka engamashumi amathathu, ubhengeze ukuba uyayishiya le nkampani. Inkampani eyenzele yena isikhundla solawulo ibhengeze ukuba uza kuyishiya le nkampani ukuze abhabhe yedwa, eseka iqela lakhe labayili. Yile ndlela ibiyeyona nto ibiyeyokugqibela yobukho be-guru uSteve Jobos kwinkampani efiphalisiwe, kuba uJony Ive ebengomnye wabantu bakhe abathandayo, kwaye ngokuyinxenye ubeka ityala kwimpumelelo yakhe.
Nangona kunjalo, malunga neminyaka engamashumi amathathu kuyacaca ukuba sibe nazo izithunzi. Sithatha ukhenketho lomsebenzi kaJony Ive eApple kwaye sikubonise impumelelo yakhe enkulu kunye neentsilelo zakhe ezivakalayo, kuba u-Ive wayekwazi ukwenza okona kulungileyo, kwaye kubi kakhulu.
Ukufika kukaJony Ive kuqale kwanangaphambi kokuba uSteve Jobs abuyele kwinkampani emva kokufunyanwa kwe-NEXT. Nangona kunjalo, Wonke umntu uyazi ukuba uSteve omdala olungileyo wenza ukuzingela kwamagqwirha, kwaye wayefuna kuphela ukuzijikeleza ngeyona nto ilungileyo, kwaye sinokuyiqonda loo nto. Umntu owayehlala ekonwabela ukuthembela kwakhe kwaye wayethathwa njengeyona nto iphambili yenkqubela phambili ka-Apple ephantse ibe yinto engenakuthintelwa kwiminyaka yakutshanje yayinguJony Ive. Phakathi kwezinye izinto, u-Ive wayejongene nomthwalo omkhulu wemveliso yokuqala enkulu eyabhengezwa nguSteve Jobs ngokuqhuma kwe-Apple, iMac.
I-iMac eguquguqukayo, isiqalo sexesha elitsha loyilo
Kwakungowe-1998, iApple yayisengxakini enkulu. kuba imakethi yekhompyuter yobuqu yayingcolisa kwaye ngakumbi ezo zenkampani yeCupertino ngenxa yeempawu zabo ezilinganiselweyo kunye nexabiso eliphezulu. USteve Jobs wayesazi ukuba bafuna into engaphezulu kwekhompyuter elula, bafuna into abantu abaya kufuna ukuba nayo kwikhaya labo ngaphaya kokusebenza, wayefuna amaqweqwe emagazini kwaye wanika lo msebenzi onzima kuJony Ive.
U-Ive wayenombono wokwenza i-AiO (Yonke kwiNye) imveliso, ikhompyuter yomntu wonke-kwinye enonxibelelwano lokuthelekisa kwaye akukho nto inokufihlakala, yeyiphi indlela engcono yokuyenza ngaphandle kokuguquguquka? Iikhomputha ukuza kuthi ga ngoku zineengile ezibukhali, imibala esisiseko enjengomhlophe okanye emnyama kwaye yayinzulu kakhulu, oku kuphelile nge-iMac, ikhompyuter eyenza abavelisi baqale ukukhathazeka malunga nokuyilwa kweePC zabo. Olu yilo lugobileyo, lweplastiki kunye ne-semi-translucent luya kuhlala phakathi kuka-1998 ukuya kutsho ngo-2001, ukusishiya neemveliso ezimbi ngokwenene ezifana ne-iBook, ilaptop ekhangeleka ngathi yinto yokudlala, okanye i-iPower, ikhompyutha yedesktop eyasusa ubunzulu bayo nayiphi na iofisi ngestroke. Nangona kunjalo, siphinde sabona imisebenzi yobugcisa emitsha enje ngePower Mac 4G Cube, ikhompyuter emile okwetyhubhu yedesktop enoyilo oluchubekileyo olubonakala ngathi yi-avant-garde nanamhlanje. Izinto zaqala ukutshintsha ngokufika kwe-iPod ngo-2001, intsimbi iqala ukuthatha indawo esembindini kwaye iigophe azigxininisi kancinci.
Amandla Mac G5 kunye nokuqala kwe "Aluminimalism"
I-Powerbook G4 yayiyilaptop eyenziwe nge-aluminiyam kunye ne-titanium eyathi ndlela-ntle kwiplastiki, yeza nee-engile ezithe tye kakhulu kodwa igotshwe ezikoneni (umdlalo kaSteve Jobs owayethiye ii-angles ezingama-90º) kwaye yaphawula ngaphambili nangemva kwexesha loyilo. kwinqanaba letekhnoloji. Umzekelo ocacileyo yayiyi-iMac G5, inqaba yesinyithi ngokupheleleyo eshiye ngasemva intwana yomntwana kwaye yafumana ubuncinci, ubungcathu kunye nobundlongondlongo kwimilinganiselo elungileyo. Kakhulu kwixesha leplastiki e-Apple, eneneni, abasebenzisi be-Apple baqhelene nentsimbi kunye neglasi kangangokuba abaninzi badelela iimveliso ezenziwe ngeplastiki, ngaphandle kwesizathu esinyanzelisayo sokuxhasa.
Ukusukela ngoko, iimveliso zentsimbi ziye zaba luphawu lwefemu yeCupertino, Ukusukela ngo-2003 sabona iimveliso ezifana ne-iPod Nano, i-iPod Shuffle, uluhlu olutsha lwee-iMacs eziye zabonakala zijongeka ngakumbi njengoko ziyiyo namhlanje kunye ne-Apple TV yokuqala ngo-2007 eyayijongeka kakhulu njengeMac Mini. Into ehlala ihleli yayizinkcukacha zeapile elilunyiweyo. Ngeli xesha, iimveliso zesoftware ye-Apple bezigxile kwi-skeumorphism: ubuchule bokuyila apho into efunyenweyo igcina imihlobiso okanye izakhiwo ezaziyimfuneko kwizinto zangaphambili. Ngokwenyani, ii-icon ezizama ukwenza ubunyani bento abayimeleyo ngokuthembekileyo kangangoko kunokwenzeka. Ngeli xesha, iimveliso ze-Apple ezimbalwa ziye zafumana izikhalazo kwinqanaba loyilo, i-iPhone yoqobo yayinikwe umxube we-aluminium kunye neplastiki kwaye i-Apple yayihamba ukusuka emandleni ukuya emandleni.
Impumelelo yeMacBook Air, sala kakuhle kwi-skeumorphism kunye nokusilela okuvakalayo
Ixesha langoku lifikile, Ngo-2008 i-Apple yabonisa iMacBook Air, ilaptop ye-intshi ezili-13 ebonakala ngathi liphupha elizalisekileyo. Yayincinci kwaye ilula kangangokuba kwiminyaka emihlanu kamva yayiseyinkokeli engenakunqotshwa kwicandelo layo, yenziwe ngokupheleleyo nge-aluminiyam kunye nemigca eyenza ibe mhle ngokwenene. Ngo-2010 izinto zaqhubela phambili ngokufika kwe-iPad, eyayijongeka njenge-iPhone enkulu, kunye nenye yamatye anqabileyo kwisithsaba sikaJony Ive, i-iPhone 4. Le mveliso idityaniswe intsimbi ebrashiweyo ngeglasi, ekusenokwenzeka ukuba yenye yezona fowuni zintle kwimbali, kwakhona ngokumangalisayo ngaphambi kwamaxesha ayo ngokwemigaqo yoyilo.
Nangona kunjalo, ngeli xesha siye safumana ithuba lokoyika, I-Apple yagqiba ekubeni iqalise i-iPhone 5C, ukusilela ngokupheleleyo kwiintengiso ngakumbi ngenxa yemibala yayo eqaqambileyo kwaye kutheni ungayithethi, yayiyiplastiki. Uyilo lwagcinwa phakathi kwe-iPhone 6, eyabuyela kwi-aluminium ngokupheleleyo kwaye yaqhubeka nokwenza iqhosha laseKhaya libe luphawu lwayo, kunye ne-iPhone 8, ethe nangona ineglasi ngasemva yayisabambekile ngexesha. Yonke into yahamba "crack" ngokufika kwe-iPhone leyo, nangona kunjalo, iphinda ibeke umkhwa kwaye iqhubeke isenjenjalo kude kube namhlanje. Ezinye iimveliso azizange zitshintshe kakhulu, kwaye i-Apple Watch yinto enokulindela kwimveliso evela kwinkampani yeCupertino, basishiya sincinci kwaye singathethi. Nangona kunjalo, sibona okulungileyo uyilo oluncinci kunye nokubetha kwetekhnoloji, njengee-AirPods. Ezi headphones ze-Apple zenze umkhwa, zikhululekile kakhulu, zithandeka emehlweni kwaye ziluncedo. Kodwa kukho into eyafayo ngeli xesha kwaye yayingeyiyo iplastiki kuphela, uApple wathi ndlela-ntle kwi-skeumorphism kwaye i-minimalism yakhokela nge-iOS 7.
Kwaye kude kube ngoku, xa uJony Ive ethathe isigqibo sokushiya inkampani yeCupertino ukuhamba yedwa, nangona uya kuqhubeka no-Apple ngobudlelwane beshishini bemveli, ngaba ukuhamba kwakhe kuya kuchaphazela uyilo lwe-Apple? Ihlala ibonwa.