Iivenkile ezibonakalayo zika-Apple bezikho, ukusukela oko yaqalwa, ngumgangatho kwihlabathi leentengiso. IiVenkile zeApple ezisasazwe ngesiqingatha sehlabathi Abathengisi kuphela iimveliso zenkampani, kodwa bahambisa ifilosofi efanayo kunye nenkonzo yabathengi esiya kuyifumana nakweyiphi na indawo esiye kuyo. Iminyaka, iinkampani ezivela kuzo zonke iintlobo zamacandelo zizamile ukulinganisa ubuchwephesha bokusebenza kunye nemiba yangaphakathi yezi venkile ukuze ikwazi ukubonelela ngento efana nale ishunyayelwa yinkampani yaseCalifornia.
Kodwa ilanga laseCalifornia likude kakhulu kuninzi lweevenkile ezithe saa iApple kwihlabathi liphela, oko kuthetha ukuba le ntanda-bulumko kunye nesimbo sayo banokulahleka apha endleleni ngamaxesha athile. Oku, kunye nokufika kuka-Angela Ahrendts njengentloko yeRetail, kubonakala ngathi kubangele ukuphazamiseka okukhulu kwezinye zezi ndawo zentengiso.
Yonke into ikhanya phantsi kwelogo ye-Apple ... yade yema
Kutshanje, umsebenzisi weReddit kunye nomsebenzi wangaphambili kwindawo ebalulekileyo yeVenkile yeApple (jonga, siza kubuyela kuloo nto kamva) ogama linguZash Manson, uthumele iposti apho wayethetha ngamava akhe okusebenza kuloo venkile kule minyaka ilishumi idlulileyo. - ungayifunda ngokupheleleyo apha (ngesiNgesi)-. Kwiminyaka elishumi zininzi izinto ezinokwenzeka, kwaye kuyacaca ukuba yenzekile. Ibalisa ezinye zeemeko eziphambili athe umntu wakwazi ukuziqonda utshintsho olukhulu olwenziwe kwezi venkile Kule minyaka imbalwa idlulileyo, ngakumbi okoko kwafika i-Ahrendts.
Inkampani yayihlala iyothusa ngexesha leminyaka ye-iPod- inkululeko eninzi, uxinzelelo oluncinci lokuthengisa okanye lokuqinisekisa abathengi ukuba bathenge iAppleCare. Kwakunobubele ngakumbi: abasebenzi abasisigxina bafumana i-iPod Shuffle kunye ne-iPhone kwiminyaka elandelelanayo. Ukutya kwasimahla ngeentsuku ezikhethekileyo, ukubakho kokudlala imidlalo yevidiyo ngexesha lekhefu, ukuphulula […]. Amathuba amaninzi okukhuthaza apho abantu batshintshe izikhundla ngokusekwe kubuchule babo. […] Abasebenzi kunye nabathengi bonwabile. Umsebenzi wephupha.
Emva koku, i-Ahrendts ithatha umyalelo. Ngokuka-protagonist wethu, izibonelelo esele zikhankanyiwe ziphelile kwaye izinto ziyatshintsha kwivenkile; Yonke into iyaqina kwaye ijolise ekufumaneni izibonelelo, Into egxininiswa kukufika kweApple Watch. Amaxesha okulinda kwinkonzo yabathengi, kwaye abantu abangaqeqeshwanga bathatha izikhundla abangenabuchule kuzo. Kukho ezinye iinguqu.
Yaziswa "Ukukhuphela," imizuzu emfutshane emi-20 yemihla ngemihla ekufuneka bonke abasebenzi beze kuyo, apho uqhushumbe ngeebhlog zevidiyo zika-Angela kunye namagosa aphezulu akukhumbuza ukuba "qhubeka wenza okwenzayo" kunye ne-Apple propaganda eyilelwe ukwenza uyakholelwa ukuba umsebenzi wakho wokufundisa abathengi luhlobo lwe "Divine Crusade" ukusindisa umhlaba.
Ngelixa kuyinyani ukuba eminye yemigaqo-nkqubo ye-Ahrendts yakutshanje yenze impembelelo kubalandeli, la ngamagama amakhulu. Imeko aqhubeka ukuyichaza kule migca ilandelayo, apho yonke into ibonakala ijolise kuyo bonisa abasebenzi imeko ezigcwele ithemba Ekubonisweni kwayo ukuba kuhle kangakanani ukusebenzela iApple, inokuthi ishwankathelwe ngesinye seziqendu ezithandwayo ezivela kwiiSimpsons.
Kwaye akupheleli apho.
"Ukwanga iesile" kuya kuba bubugcisa kwiivenkile zeApple. Ukuze uphumelele kufuneka ube ngumhlobo osenyongweni kumphathi, utye naye, udibane naye ngexesha lekhefu nakwiintsuku zokuphumla. […] Nguwo lo "mgaqo" oxhalabisa bonke abasebenzi.
Isicatshulwa siphela ngokuqaqambisa uxinzelelo oluvakala mihla le emsebenzini apho yonke into ijolise kwiinjongo kwaye apho ukuthembela kubaphathi kubonakala ngathi kuyekile kwiminyaka ethile edlulileyo. Umsebenzi owawukade ulungile ngoku uliphupha elibi.
Ityala elizimeleyo?
Imeko evelayo ngale posi yeReddit ibonakala imangalisa kakhulu, ibhengeza imeko enzima kangangokuba, ukuba kunjalo kuzo zonke iivenkile zenkampani, baya kuphelelwa abathengi ngaphambi kokuphela kwenyanga. Ngokuchanekileyo kwesi sizathu, kubalulekile ukuba singathathi amava kaManson njengenyaniso kwindalo iphela. Njengakwiimeko ezininzi, kule ikwakhona "B-icala" elibonisa ngokuchanekileyo umfanekiso ochaseneyo kwaye, mhlawumbi, sicinga ukuba iya kuba sisiqhelo esiqhelekileyo seVenkile yeApple. Yile nto omnye umsebenzisi-nayo enamava kwiivenkile zenkampani-eyenze yabona ngokuphendula kwinqaku.
Iintlanganiso zemihla ngemihla yayisisizathu esikhulu sokurhoxa kwindawo kawonke-wonke okwethutyana, ukuncokola nabalingane kwaye ufunde okungakumbi malunga noko kwakusenzeka evenkileni. […] Iividiyo zika-Angela zazinqabile (ukuba zikhona) zibonwa. Oku kubonwe ikakhulu ngabasebenzi ngokuzithandela ngexesha labo lophuhliso.
Nangona kunjalo, zikhona iimpendulo ezinika isizathu soko kuxelelweyo kwiposti, ukuqaqambisa oko umgangatho weenkonzo ezenzeka kwiiVenkile ze-Apple zangoku ziphantsi kwemigangatho iApple yayihlala ibonisa iminyaka embalwa edlulileyo. Kulapho ndicinga ukuba kufanelekile ukuqaqambisa, njengoko bendigxininisile ngaphambili, kuhlobo lwevenkile esiya kuyo rhoqo, kuba oku kubonakala ngathi kunempembelelo enkulu kwiinguqulelo ezilandelwa emini nosuku kuyo.
Amagqabantshintshi acatshulwe kule migca, ngokungafaniyo neposi iphambili, avela kumsebenzi ongakhange wenziwe kwenye yezona venkile zichaphazelekayo zeApple, kwaye kunokubakho indawo elungileyo yemvelaphi yale meko. Ngelixa kwiiVenkile eziGcweleyo ukunyuka kwabo kukunyanzela ukuba usebenze ngokukhawuleza nangokukhawuleza, ngokuthengisa kudlala indima ephambili, Kwezinye ezincinci okanye ezingaphantsi kwabanye uxinzelelo lincinci kwaye kunokwenzeka ukuba uzame ukubonelela ngamava angcono kubathengi.
Ngokuqinisekileyo, iApple itshintshe kakhulu kule minyaka ilishumi idlulileyo. Kwakufuneka kubenje. Sekuyiminyaka elishumi yokuqhubeka ukwanda kwehlabathi kunye nokuziqhelanisa nokuma komhlaba otshintsha kakhulu, ngakumbi kwicandelo lezixhobo eziphathwayo. Ngeli xesha, ngokwendalo silubonile utshintsho. Amanani athi ezi bezizezona zingcono, kodwa… ngaba kunjalo ngenene kubathengi nakubasebenzi? Akukho ndlela yakuphendula lo mbuzo.
* Igama elinikwe ezona venkile zibalulekileyo zenkampani, ikakhulu ngenxa yendawo kunye nenani labathengi.
Emva kokusebenza kwivenkile yeapile, kumhlaba weentyatyambo, ukukhanya kunye nothando, iminyaka emithathu, ndiyabuqinisekisa obu bungqina 100%. Kuyinyani, impembelelo yobuqu yomphathi wevenkile nganye okhokelayo. Ukusuka kwindawo yam yokujonga kule venkile, ishiye kunqweneleka. Kule venkile ivenkile yama-apile, kwiminyaka emibini emva kokumiselwa, sahamba sivela kwilizwe le "Yupi" kwinqanaba lomsebenzi (royo elungileyo, oku kupholile, inkuthazo) kwiinjongo kunye neenjongo. Ukusuka ekufumaneni isidingo somthengi, kwisisombululo esipheleleyo, Oko kukuthi, ukongeza ekuthengiseni i-ipad, ngelishwa, kunjalo, kunye nokhathalelo lweapile, kwaye ukuba inokuba yenye into, isixhobo esifanelekileyo. Anditsho ukuba ibiyintoni, inkonzo yabathengi, okwangoku ayikho. Yiza ayinamsebenzi kuwe, thenga kwinkundla yesiNgesi, kumanqaku eendaba, kunale venkile ivenkile.
Kuyinyani. Ndandililungu leVenkile yokuqala yeApple eLatin America: Santa Fe, kwisiXeko saseMexico.
Inkqubo yayihamba kakuhle, inyani kukuba bendikade ndinophawu iminyaka kwaye ndiyazi ukuba zonke iinkqubo ziphantse zafana nomva wesandla sam, kodwa udliwanondlebe lokugqibela lundiphoxile kakhulu, kuba uninzi endandilandele nalo nkqubo (abafoti, abayili, abaphathi bakwezinye iivenkile) bemkile kwaye uninzi lwabo yayingabantwana bakatata kwaye omnye wakhankanya nokuba wayengenamdla kakhulu, kodwa kuba umhlobo wakhe (umqeshi) wamxelela ukuba aye, nanko ekhona. Bebazi okuncinci okanye bengazi kwanto kwindawo yoyilo okanye kwiimveliso kwaye ngenxa yokuba bane-iPhone bakholelwa ukuba bayayazi yonke into.
Ekugqibeleni, phantse iinyanga ezimbini emva kodliwanondlebe, ndafumana i-imeyile yokwala ebendiyilindele ngenene. Kungekudala bendindwendwele ivenkile kwaye inyani kukuba bendilindele okungakumbi kolo luqwalaselo lwenze ukuba iApple idume kangaka.